Others may try pretending to be you using domain names that are similar to yours. As a result, you may lost countless revenue if this happens to your business. By securing multiple domains, you can eliminate copycats and scammers.
There are individuals that are constantly hunting down unregistered domain names of growing companies. Then, sell back to those companies for large profit. E.g. mi.com managed to resell at USD3.6 million.
Applying for trademark alone can’t fully protect your brand online. Others can still register domain name using your brand name if it’s still available. Therefore, registering multiple domains is the best approach to protect your trademark.
Not everyone knows the exact URL to visit your website. They might typed wrongly and entered a completely different website. That’s why it is important to also register those domain name that your visitors might type.
IIf your business is targeting multiple countries, having multiple ccTLD can help your customers to better easily know that the business in accepting customers in their country. Making it easy to gain their trust towards your brand.
Try thinking of what people might type when they are looking for your brand. If you do not have any idea on your brand’s alternative spellings, you can check your Google Search Console for some insights. Once you have a list of alternative spellings, it’s time to secure your brand.
After securing all domain name with alternative spellings, it’s time to further secure it by registering your brand name on other famous top level domains in the market. Some famous top level domains extensions you can go for are .com, .net, .co, .com.sg, .biz, .sg, and many more.
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