Changing website domain name is something that seldom occurs. You’ll stick with your selection all the way. It’s most likely main to your branding.
However, that isn’t always the instance, and there are some compelling reasons making an adjustment can be a good idea.
Should I Changing Website Domain Name
For example, you might discover a website domain name that matches your web site better, or, you may choose to transform suffixes for personal reasons.
Lookup the domain status first before decide to change website name that may cause website SEO pitfalls.
No matter, as long as you adhere to a few straightforward actions, changing your domain should not affect your website or clients significantly.
There are pros and cons in changing your website domain name to a new one. Changing website domain name often aims to create memorable online branding and in some cases, improve search engine rankings.
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Advantages of Changing Website Domain
Your domain is a vital part of your brand and therefore, it needs to be a good suit for you. Every word in your domain name can and also should pertain to your brand.
If you can not make your current domain deal with your branding, then it’s better to change it now instead of get stuck with something you can not use.
- Better target market appeal
If you’re planning to extend or move your target market, after that it deserves the effort to change your domain name.
As an example, you intend to have boost worldwide appeal but you have a country code TLD like.sg. It would be a great relocate to obtain a new .com domain in order to attract possible consumers beyond your home nation.
- Much better website traffic.
You can enhance your site website traffic if the new domain name you’re getting is far much better than the one you presently have.
Is it longer domain and complicated to mean? Is it not search-friendly?
If all the responses are agreed, after that you have actually obtained a potential to own new one. When you make use of meaningful, appropriate terms in a domain, people will certainly be extra engaged with your website name.
That’s going to assist drive more traffic to your website, as well as will boost your search result rankings.
However, bear in mind that changing website domain name may cause you to lose traffic or hurt your website SEO.
Disadvantages of Changing Website Domain
- Additional costs
A domain adjustment involves greater than simply a brand-new link. You have to redirect your old domain name to a new one so as not to shed your present target market.
Related article: Learn how to Create a Domain/URL Redirect for Better Branding
This can entail included fees. You also need to release marketing strategies to promote the brand-new domain. If you’re a company, this may likewise mean producing new advertisement, brochures, email marketing, signs as well as promotion.
- Lower online search engine position
With a brand-new domain name, your ranking in search results page would certainly endure. It takes time for online search engine to recognize the worth of the new domain.
By transforming domain name, you’re tossing that authority away– and it can require time to return.
Even with a redirect, the value of the back links you might have gained with your old domain name won’t be moved to the new one.
- More SEO Efforts
With a lower page ranks and search position, you would certainly need to place even more initiatives into search engine optimization and acquiring backlinks for your brand-new domain name. In a great deal of methods, it can be like go back to square one.
So what are the strategies to avoid SEO pitfall when changing your website domain name?
How to Avoid SEO Pitfall in the Right Way (5 Tips)
- Set up 301-redirects
Setting up 301-redirect can take your website visitors to the new page when they type in your old website address. You will need 301-redirect to link the two websites together immediately.
This can also prevent two same websites to be from being penalized for having duplicate content.
Moreover, it is best to create redirects on a page by page basis even if it is more time consuming than a site-wide redirect.
This not only maintain the individual page authority transfer, it allows all of the pages to show up reindexed a lot faster.
2. Notify search engines
This will help Google to apply changes to your websites more quickly.
3. Build links
You should also keep an eye out for broken links and correct them as soon as possible. Start building up your content and be newsworthy.
These efforts can help you rebuild links to your new website.
4. Update your followers
Build up the content of your new site and notify people about the changes. Take advantage of your social media channels, email list, and blog so that they get used to the new URL.
5. Backup Website
Lastly, and very importantly, you must backup your site before you perform any major website changes. You do not want to lose everything when you come across an unfixable problems.
When Everything Is Done
Don’t panic and give it a little time to adjust when you see a temporary change in SEO Results. As time passes, you should see positive outcomes if you’re attentive to all the SEO pitfalls you may experience, and take time to make things right.
Let’s recap the 5 tips to avoid SEO pitfall when changing website domain name
- Set up 301-redirects
- Notify search engines
- Build links
- Update your followers
- Backup Website