To create a website, you need a domain name. The most popular type of domain names is top-level domains (TLDs) such as .COM, .NET and .ORG. Do you know you can own a more localized domain name such as www.example.sg and enjoy all the benefits?
Advantage #1: Good for SEO
There is no denying that when you want to target website visitors, your domain names play an important role for search engine to reach you. Using a domain name with a country code domain extension gives you better Search Engine Optimization (SEO) results, or in other words, enables your site to appear higher in local search rankings. Besides, you can collect more comprehensive analytics results based on geographical preference.
Advantage #2: Instill Trust & Credibility
To build a strong foundation for website branding, it’ strongly recommended to have a localized domain name, which can leave a stronger impression to your first time visitors. When a local business creates a website, it usually chooses to use the local language (including expressions, slang etc) and to have a local feel. In this case, using a localized domain name will give a boost to your website as it gives your visitors more confidence and make them feel more ‘at home’. The result? It’s easier for them to make an enquiry or purchase.
Advantage #3: Unleash Your Creativity and Innovate
Naming your website can be very time consuming especially for a startup. One of the latest trends is domain hack. In short, it is to create a domain name that forms a meaningful word (or more than one) using also the domain extension. For example, beach.es uses the Spanish country level domain, and subcri.be uses the Belgium country level domain to form a meaningful and memorable word separated only by a dot. There is much room for creativity for this. Are you up for it?