Learn More About Website Speed with Google PageSpeed Insights
Millions of websites are accessible over the internet, and users tend to visit some websites for specific reasons.
Be it a random user visit or a specific purpose-related attempt from the users to visit the website, one common and fundamental aspect expected from the website is the page speed with which it loads.
The reasons for the good or poor page speeds could be any, but the users are more interested in how quick the page speed is, and the ease with which they can access the first webpage in a quick turnaround time.
In a research study conducted by Google, the highlights are about how businesses could lose their prospects if the load time is not effective and leads to a high correlation between conversions rate the page speeds.
Google has worked on an extensive range of research towards page speed aspects, and Google Pagespeed Insights can be a potential solution.
In a Google website speed test study, one of the key observations is about how the post-click landing page loads for many websites were around 22 seconds, which is seven times higher than the average time impatient users tend to wait before closing the systems.
If the page speeds are more than 3 seconds to load, the chances of bounce rate are higher, and the websites must keep a tab on the page speeds basis the Google website speed test or other alternative website page speed test options to understand the Pagespeed insights.
Researchers interpreted relativity between page weight (the amount of data on the page), load time, and conversion rate using SOASTA‘s machine-learning technology. “Heavier” basically means slower.
The odds of converting a visitor fall by 95% when the number of components (text, graphics, etc.) on a page rises from 400 to 6,000.
The insight from the study refers to how the websites must focus on distinct metrics to help in managing the website page speeds.
Google PageSpeeds insights is an online tool from Google, which can help in testing the speed of a website using the google website speed test solution.
Just by detailing the URL in the search space and hitting on Analyze, offers detailed reports from Google PageSpeed insights for the page speed conditions of a website.
Two of the key parameters used by the system for dealing with the Google Pagespeed insights report generation are
- Parameter-1: Time to above-the-fold load factor, referring to the quantum of time consumed for a page to display content above the folded post a user requests of a new page.
- Parameter-2: Full page load-related time consumption, wherein the page speed for the browser to fully render a page post the user request.
Technically, Google’s PageSpeed insights measure the performance of a page loading page speeds in the case of both mobile devices and desktop devices.
The test happens both on the mobile-user agent and desktop-user agent level during the page speed tests conducted using the Google website speed test.
Pagespeed insights score from Google stands in the score range of 0 to 100 points and increasing higher scores above 85, signifies that the page speeds are happening well.
However, to focus on instant page speed conditions, every second counts, and it is paramount for businesses to consider improvement techniques. But the crux is about what to focus on for improving the page speeds.
When the sites are tested using the Google website speed test, and the page speed results are displayed by the Google PageSpeed insights, there are some detailed inputs in the report, related to various performance metrics.
For all the red and yellow dots next to the analysis metrics, the report observes some significant loading issues during the google website speed test.
How Can I Improve My Pagespeed Score?
Some of the measures that are resourceful to improve the page speed scores in Google’s Pagespeed insights are –
1. Avoiding the post-click landing page redirects
This is one of the important measures wherein the time consumption from the user click time to the actual page visit could be consuming time.
In page speed management, the landing page should be properly integrated for the call-for-action. Businesses need to overcome such limitations
Redirecting users causes page rendering to pause, wherein more valuable seconds to the load time of your page are added.
By using responsive design while creating the web pages, such issues can completely be avoided in terms of redirection and guarantee a great user experience in terms of design and page speeds on whichever device your potential customer uses.
2. Compression Enablement
The other factor to focus on is compression enablement wherein it is important to serve a smaller and alternative version of the page to the users.
Working on some compression options like the gZip can shrink page in its size significantly, and it can help in improved page speed loads.
There are some detailed articles on how the compression enablement for Google PageSpeed insights can be better executed.
Minifying refers to the process of removal of unnecessary or any kind of redundant data from the websites and ensuring it does not affect the page processing flow for the browsers.
Poor coding can be seen as a potential challenge leading to complexities, and it can be addressed using the options available, like Google’s AMP or another kind of AMP framework.
4. Speeding up the server response time
This requires focusing on the server response time in terms of using the right kind of cloud servers offering better scope for page speeds.
Running the Google website speed test can provide insights into the areas of improvement basis the colored coded dots for the metrics.
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