The circuit breaker took place in 2019. This movement takes consumers away from large retailers and introduces them to people doing business in their own cities, such as local farmers, craftspeople, antique dealers, and other product providers who make their products locally and sell them in small quantities.
When a consumer supports home business owners, he enjoys the benefits he cannot get from shopping in a mall. Here are six main benefits of support local home based business in your community.
1. Improve Your Family’s Health
Buying homemade food has many health benefits for your family. When buying from local farmers, you will get chemical-free fruits and vegetables, grass-fed meat, fresh eggs, and dairy products from cows feeding on local green grass every day. Eating unprocessed homemade jam and using homemade body soap is also beneficial and said to help fight allergies.
2. Improve The Local Neighbourhood Economy
When consumers buy local and homemade goods, most of the money stays in the community. Local business owners often have an incentive to support other local businesses, patronising local institutions for business and personal reasons. In contrast, chain companies get supplies from themselves, sometimes from a foreign country.
3. Learn About the People Behind the Product
When you meet the people behind a business, you will enjoy a connection you didn’t have before. You will join others in the community and celebrate when your favourite home business succeeds and mourn if it is forced to close. You won’t usually have this kind of personal connection with chain stores.
4. Maintain the Community’s Uniqueness
Home businesses give the community flavour. There are chain restaurants, grocery stores, and department stores in cities and towns across Singapore, but small local restaurants are one of a kind for breakfast every Saturday morning. The coexistence of many home businesses in your town makes it different from every other city in the world. By supporting local home based businesses instead of chain stores, you can ensure that uniqueness is retained as part of the community.
5. Get Better Customer Service
If you have ever dealt with a large company, you know that getting help can sometimes be a nightmare. You have to dial a long number, be transferred several times, and be put on endless holds. Even if you talk to a customer service representative, that person is still far from the decision-maker, and the company doesn’t really have to worry about losing you as a customer.
When you shop locally, you can usually interact directly with the business owner. This situation leads to a personalised approach, which usually means that any issues you encounter will be taken seriously.
6. Get More Personalized Service
Having the owner nearby also means that they personally know their customers. They will know which products or services you frequently purchase and can tailor services to make your experience better. For example, the local bakery owner who knows you well may design a delicious and pretty birthday cake to surprise your loved ones.
The next time you need to shop for groceries or anything else, look for a home business and see what they can offer! You can discover some great products and services while helping build a strong and successful community, as well as help local home based businesses survive the pandemic.
Are you having trouble finding your favourite home business online? Do your parents own a home business and are still running it traditionally?
Share the #MamaPapaGoesOnline campaign with them to encourage them to grow their home business online, create more business opportunities, and stay competitive, especially during the pandemic.