google ads alternatives

Google Ads is one of the most widely used advertising option from the Google partners’ network.

Instead of using a search engine optimization marketing strategy, the role of Google Ads is also significant and is an integral part of managing the online presence and gaining traffic to the websites.

Google Ads strategy is a prominent choice for advertising and online marketing professionals.

However, for having an optimal utilization of resources and working scenario, just relying on Google Ads alone is not sufficient and one has to consider focusing on other alternatives too. 

Globally around 4 billion active users and 3.3 billion searches are seen as normal traffic in search engine marketing.

This is one reason why businesses must focus on wider reach among the set-ups. 

Despite that Google Ads are profound and cater widely across the platforms, the challenge remains in increasing the optimal ways of reaching out to customers. 

Venturing into too many channels for advertisements could lead to a spike in search engine marketing and digital marketing costs.

But from the perspective of payer click options, the profitability is not impacted if the campaigns are resulting in proper conversions from the process.

Here is the list of some alternatives to Google Ads alternatives in 2022

  • Microsoft Ads 
  • TikTok Ads
  • LinkedIn Ads
  • Twitter Ads
  • Amazon Ads
  • Facebook Ads
  • Microsoft Ads 

With almost 900 million Bing searches per day, usage of the Microsoft Web platform as an alternative for Google Ads can result in a good positive yield.

Both B2C and B2B have a wider range of traction from the process.

Microsoft advertising is seen as a potential competitor in comparison to Google Ads in the search engine marketing stream, as even the Yahoo search engines are powered by Bing.

Pay-per-click costs in Bing are considerably lower than that of Google Ads, and it makes Microsoft Ads, a wise choice for cheaper search ads. Scope for customization in the users targeted for the ads is feasible.

Some of the possible ad categories in online marketing are:

  • Responsive Search Ads 
  • Dynamic Search Ads
  • Product Ads
  • Microsoft Audience Ads
  • Multimedia ads
  • Expanded text ads

1. Facebook Ads 

facebook ads marketing

The popular hit rate for conversions among the popular online ads platforms is Facebook, where more than 2.9 billion users worldwide are part of the Facebook social networking platform.

Facebook Ads is a perfect alternative for Google ads. Facebook solutions are right to fit across the categories of B2B and B2C and it has leveraged an enormous user base, as a second most effective platform for online ads and search engine marketing.

Some of the significant features offered in Facebook Ads are location, consumer behavior, connections, interests, and demographics as critical.

Even the retargeting of the ads using the Facebook pixel for tracking and targeting the users is a unique option available with the Facebook platform.

As a direct advertisement to the target customer segment is possible on Facebook, it saves considerable costs for the business in the case of many SMBs considering online ads.

The other key advantage is how the Facebook Ad Manager can support optimizing the campaigns towards specific objectives, and it can certainly increase the economies of scale for the SMBs with their online marketing ads and search engine marketing.

Some of the popular ad types in the Facebook Ads as digital marketing ads are

  • Image & Video ads
  • Carousel Ads
  • Ads on Messenger
  • Collection Ads

Related topic: Why Advertisers Failed in Facebook Marketing?

2. LinkedIn Ads

exabytes LinkedIn Ads

The other popular but professional networking platform is LinkedIn wherein millions of users have their professional profiles, share information, find resources, vendors, suppliers, products, etc.

This platform is highly resourceful for digital marketing ads of professional services, business-to-business, and software as a service provider.  

The key advantage of LinkedIn Ads is the effectiveness with which the B2B lead generation campaigns can be managed and the scope of conversion is seen as higher than Facebook ads and competitive with Google Ads.

A constraint for SMBs in the case of LinkedIn Ads is about the pay per click is much higher in comparison to the other solutions or alternatives available in the market.

Some of the options available with the model are targeting options specific to profile

  • Text Ads
  • Messaging Ads
  • Sponsored Ads

3. TikTok Ads 

tiktok adsvertising

With more than 1 billion users active on the video shorts platform, it is a potential alternative for B2C products or services in which the end users can be more targeted prospect customers.

The uniqueness of the TikTok platform is the younger age group is the major user base on the platform.

But even the middle-range users’ network is increasing over the TikTok platform.

Optimize the digital marketing ads depending on the objectives of a campaign like a reach, app installs or lead generation, traffic, and conversions.

Aligning the campaign with the right objectives shall have a significant impact on the performance, and be better aligned with the goals.

Tiktok offers more engagement options in comparison to the other social media platform, wherein the engagement rates are more than 18%.

Like LinkedIn Ads, even in TikTok, the cost of advertising is higher and expensive, even in terms of pay per click, unlike Google Ads.

Some of the digital marketing ads options available with TikTok are

  • In-Feed ads
  • Brand Takeover
  • Branded hashtag challenge
  • Branded effects
  • TopView
  • Spark Ads

Related topic: Start Your Video Marketing for TikTok, IG Reels, Facebook & Youtube

4. Twitter Ads 


Among the conventional solutions in social media, Twitter is one of the popular platforms wherein millions of tweets are shared every day among the user group.

Here the target in the group is like Google Ads, wherein the users across all the spectrum of customer segment group.

Targeting on Twitter Ads is a USP feature wherein offers the options for keywords and hashtags, wherein the functionality and culture work on tracks of distinct topics and trends prevailing in the day-to-day scenario.

Twitter ads are cost-effective or premium depending on the quantum of the campaign and how the target segments are considered.

Some of the common types of ads available are

  • Promoted Tweets
  • Promoted Trends
  • Promoted Accounts and etc.

5. Amazon Ads

As a big alternative to Google Ads, the digital marketing in the Amazon ads segment is profoundly about e-commerce companies.

Like users searching the products online, even for shopping online one of the key search segments is Amazon.

Thus, focusing on the global dynamics of eCommerce sales, Amazon ads is also a sustainable and alternate solution for Google Ads.

Choosing the right kind of alternative, and selecting the combination of alternatives is also a promising solution, but ensuring there are the right objective in place is important.

However, SEO stands for search engine optimization. This strategy is also critical for every online marketer because it helps your website visibility and improves organic search results for your business.

Reach out to the Exabytes Singapore team for more insights into the Google Ad Service campaign selection.

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Related articles:

Step-by-Step to Kickstart a Google Search Ads Campaign

Digital Marketing Latest Tips to Promote Your Online Store

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