digital-marketing-trend-2018

10 Digital Marketing Trends to Watch in 2018

#1: Mobile will account for 72% of digital ad spend by 2019. (eMarketer)
#2: The average number of organic results on Google searches has dropped from 10 to 8.5. (Searchmetrics)
#3: The average word length of content that ranks on the first page of Google results is 1,890 words. (Backlinko)
#4: The best time of day to send emails is between 4pm and 8pm. (Experian, Marketing Charts)
#5: Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Mailchimp)
#6: Mobile conversion rates are on the up but still in third place. (Monetate, Smart Insights)
#7: 4.8% is the average conversion rate for websites using videos, compared to 2.9% for those who don’t. (Adélie Studios)
#8: 72% of marketers worldwide said relevant content creation was the most effective SEO tactic. (Marketing Profs)
#9: Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)
#10: Infographics are Liked and Shared on social media 3X more than any other type of content. (Mass Planner)