Did the emails you send to your customers go straight to the spam folder every single time? Especially for emails that contain important information? 

Introducing Transactional Email powered by Twilio SendGrid.

A tool designed for businesses to send only transactional emails to their customers, giving you an extremely high open rate.

So, what is a transactional email and why do you need it? 

What is a Transactional Email?

A transactional email is used to confirm a transaction between you and your customers. This means that the company does not require consent from the customers to send a transactional email. Instead, the customers are now expecting an email from the company.

Transactional emails could be purchase receipts, password resets, reactivation emails, account verifications, alerts, surveys, and more.

Transactional Email vs. Marketing Email

Email Content & Purposes

There is a big difference between the content and purpose of these two.

Types of Transactional Emails:

  • Purchase Receipts
  • Password Resets
  • Reactivation Emails
  • Account Verifications
  • Alerts
  • Surveys

Purpose of Transactional Emails:

  • Provides the information the customer is looking for after an action (purchase, reservation, opt in, etc) is made on the website.

Types of Marketing Emails:

  • Promotional email campaigns
  • Automations
  • Newsletters

Purpose of Marketing Emails:

  • Create templates and content
  • Analyse what and why emails are opened, clicked, unsubscribed, and more
  • Perform A/B testing on various message templates
  • Segment email lists to target a specific segment
  • Email scheduling


Comparing between transactional emails and marketing emails, transactional emails provide a higher level of personalisation since the emails sent are one-to-one (while marketing emails are one-to-many).

Open Rates & Click Rates

Transactional emails are expected to have an extremely high click rate and open rate compared with marketing emails. This is because customers are looking forward to the content in a transactional email.

Revenue Generation Effectiveness

Both transactional emails and marketing emails can help businesses generate more revenue. However, both are using different approaches to do so. With transactional emails, you can generate sales by adding a section below your purchase receipt email, suggesting to the customers that those who purchase Product A might also find Product B, C and D useful for them. While for marketing emails, newsletters and email automations will be the source of revenue.  

The verdict? Transactional emails are definitely more effective in revenue generation.   



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