Bulk SMS Guidelines

What Is Bulk SMS?

I’ve been researching bulk SMS or burst SMS for a while now and have finally found the best basic information to share.

Bulk SMS is the process of sending one or more text messages to a group of people. As of 2022, there were 8.7 million mobile connections in Singapore. (Data from GSMA Intelligence)

It is the quickest and cheapest way to get your message out to many people. It’s also the most effective way to reach customers who are not on social media or don’t have access to email.

With the rise of smartphones, it is now easier than ever for companies to reach their customers with electronic messages.

In fact, today, many companies in Singapore rely on Bulk SMS to reach their target audience effectively. 

Bulk SMS is often used for promotional campaigns, political campaigning, fundraising, and customer service.

The total cost of sending a bulk text is similar to the cost of sending an individual text.

I know what you are thinking: “What is Bulk SMS software?”

In short, SMS blast software is a valuable communication tool and it enables you to create and upload the desired message to a list of contacts which the software sends it out automatically. 

The software will also provide you with analytics on how many people received the message and how many opened it.

What Are the Benefits of Bulk SMS?

At first, I just didn’t know where to start up my marketing strategies in Singapore.

I spent weeks searching and scrolling through all the options in Google but didn’t find any affordable and reliable service that would help me get started.

But then one day, I found bulk SMS!

SMS Marketing Benefits

Bulk SMS is a system that allows businesses to send out bulk SMS messages to their customers. This is done by sending a message to a short code.

Bulk SMS has various benefits that make it an attractive option for businesses. The first benefit of burst SMS is the ability to send messages to many people at once, which means that it can be used as an effective marketing tool. 

The most important is bulk SMS marketing is cost-effective. You can send as many messages as you want without worrying about the price because it’s a one-time fee no matter how many messages are sent. 

It has helped many businesses get their message across to the customer without costing them much.

This means that there are no additional costs for every message sent, unlike other forms of marketing which require more money for each piece of advertising. 

Another benefit of bulk SMS is the ability to use different languages and characters, which means that it can be used in any country in the world, including Singapore.  

Also, it can be customized according to customer requirements.

In addition, bulk SMS can be used as an effective tool for customer service.

This means that businesses can have one contact number for the entire company and use it for customer service purposes, which is convenient for customers.

How can I send bulk SMS from a computer?

Sending bulk SMS messages from a computer is a good way to promote your business.

To do this, you need to have the right SMS gateway, message blast software, and branded SMS service providers. 

However, the best way to send bulk SMS from a computer is through an SMS gateway.

An SMS gateway is a service that allows you to send bulk SMS messages from a computer. This is usually done through aN SMS API and it can be quite expensive. 

There are many types of SMS gateways that are tailored to a range of needs and budgets.

The first type is a cloud-based platform where you can manage your mobile marketing and app engagement, text alerts, and more.

A second type is a hardware appliance which makes it more secure and reliable with many enterprise-level features.

A text marketing agency will help you with promotional or branded SMS messaging campaigns, but they will charge you for this service. 

The first step is to select the right SMS gateway. This is a platform that enables you to send SMS Singapore messages in bulk.

Next, you need to register through the service provider and obtain a login username and password. You may blast your text messages up to 3000 through CSV Compose. 

You can manage all your mobile contacts in a CSV file and upload it to our service. When you’re ready, you can then import the file and send out your message or save it for schedule.

They are usually web-based and require an internet connection. You can also find some SMS gateways that offer desktop applications for use on your desktop computer or laptop as well as mobile apps for use on your phone or tablet device.

Once you have selected the right SMS gateway, you need to choose the type of message blast service that will work best for you. 

There are two types of message blasts – promotional and transactional: 

Promotional SMS

Promotional Email – Usually the type of message blast you need to promote a new product, service or event.

Transactional SMS

Transactional Email – The type of message blast you want to send when there is an ongoing sale or promotion at a store that has ended.

11 Bulk SMS Tips & Tricks on How to be Successful with It

Bulk SMS is a great way to market your business. It’s one of the most effective marketing channels for businesses, especially small businesses in Singapore.  

The success of your campaign depends on how well you use it. Here are some tips and tricks on how to be successful with it: 

  1. Create a catchy subject line and content

Create a personalized bulk SMS campaign by using personalized text messaging content and sending messages at the right time. 

  1. Brand awareness

Create a personalized SMS campaign with your brand logos on the message and customize messages with business-related phrases, phone numbers, or keywords 

It’s easy to share these messages with a group if you need to send something quickly, without the hassle of opening chat apps you may or may not have downloaded.

  1. Keep it short and concise: Short Message

Your bulk messages should be short and sweet – no more than 160 characters in length (including spaces).

This will ensure that your customers read the message and don’t get distracted by other notifications on their phone screens.

  1. Send text notifications to customers at a certain time of the day, week, or month

It’s no surprise that people respond differently depending on the time of day.

It’s important to send a different message at different times of the day because different people in your audience will be more receptive at certain times.

  1. Use templates and SMS message format

How can we avoid typing the same thing? For many people, one of the most tedious parts of writing is having to recreate the same thing over and over again. 

Luckily, there are templates that can be used to avoid having to retype something when it’s needed. 

For instance, there is a template for blog post introductions, which can be used every time a new post needs to be created.

  1. Use the right frequency and words

Make sure that the content in your message is relevant and timely.

It’s important for marketing teams to understand what their audience wants and needs. This can be done through various user research techniques like surveys, focus groups, and interviews. 

If done correctly, marketers can tailor the content of their message to create a better customer experience.

  1. Create a list of all the contacts you need to reach out to

Create a list of contacts or subscribers who have opted-in to receive messages from you. This will help you send out personalized messages at scale.

Just use the SMS blast software to blast a huge amount of SMS immediately with just a click.

Data sources can be the contacts in your CRM, or if you are building a marketing automation platform, you can start with the list of contacts that have opted-in to receive messages.

  1. Keep track of the response rates for each message you send

Generate reports of SMS campaigns to monitor your messaging performance. Tracking the response rates for each message you send is an important way to improve your marketing strategy. 

SurveyMonkey Audience lets you do this by providing detailed data on the recipients and content of every message that goes out. 

With tools like these, it’s easy to see which messages are more effective than others and analyze the demographics of your audience.

  1. Include an incentive with your bulk SMS campaigns, such as promotions or discounts, to make them more appealing to customers. 

After sending a campaign, track the response and then follow up with customers who didn’t respond.

A missed call will help you keep your customer relationships fresh. Use promotional material, such as t-shirts, coffee mugs, and pins for giveaways during events to increase brand recognition.

  1. Right target audience

Make sure that you are sending the right type of text messaging content to the right audience.

Your content needs to be diverse- Your content should be in a constant state of evolution

Your content needs to be open to people who are interested and the message needs to be tailored for different times of the day. 

People will be more likely to share your content if it makes them laugh, helps them solve a problem or gives them a solution to their problem.

  1. Follow up with potential customers 

Last but not least, one of the best ways to increase sales is by following up with potential customers.

Bulk SMS can be an effective way to keep in touch with your customer base and remind them about your product or service. 

It also provides you with a way to stay on their radar and reach out when they may need your product/service.

In Closing 

Today, many companies in Singapore use bulk SMS services to boost their marketing and grow their business. 

To get started, it’s best to pick a reliable SMS service provider that makes it simple for you to send personalized SMS to your customers.

For instance, Exabytes Bulk SMS Marketing enables companies to reach their clients promptly and efficiently, no matter where they are. 

Exabytes Success Cases

It also comes with proven success cases: Users of Exabytes Bulk SMS Marketing have enjoyed up to 98 per cent SMS open rates and a 112.6 per cent boost in conversion rates.

Kickstart your 14-day trial with FREE CREDITS right away to increase sales! 

Bulk SMS 14-day trial with free credits

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