Success stories give us motivation to march on. This is the success story of Songket Republik, a local songket supplier in Malaysia that transformed their brick and mortar store to an online store through Exabytes’ #SamaSamaDigital campaign.
As they got online through the campaign, Exabytes is proud to have assisted Songket Republik in building an online store and providing SEO and Digital Marketing services.
It’s an honour to be a part of Songket Republik’s digital transformation and the results it has generated.
About Songket Republik
Songket Republik is a registered brand under Songket World Sdn Bhd. We are a manufacturer of Songket Tenun for the markets of Singapore, Malaysia, Thailand and Brunei. To date, we have released over 100 types of Songket and Sampin.
Songket Republik has gained trust of various formal bodies, such as schools, corporate companies and offices, where we supply Songket and Sampin as their formal attire.
We are committed to doing our best in fulfilling all orders according to the promised time.
Mission
Our company strives to supply Songket to the Malaysian market and beyond, mainly the Southeast Asian countries. We are committed to supplying quality Songket products according to our customers’ needs and budgets.
Vision
Our vision is to become the largest Songket producer in Malaysia and re-elevate the patterns of Malaysian woven Songket in the international stage. The vision can be achieved through improving the quality of our Songket designs and fabrics to compete with the world’s famous brands.
Which package did you choose from Exabytes’ #SamaSamaDigital program?
We chose the All-In-1 Digital Solutions from #SamaSamaDigital program, mainly focusing on SEO. We wanted our brand to be better known and reach more people online. Through the #SamaSamaDigital program, we have built our own online store.
To ensure our online store can be reached by more audience, we also choose SEO services from Exaytes to increase the ranking of our online store in Google search results.
The Challenges in this Pandemic
Since the Malaysia government imposed the movement control order in March 2020, we have lost many customers.
We had to temporarily close our physical store in view of the country’s MCO (equivalent to the Circuit Breaker in Singapore), which resulted in a decline in our sales in the months after.
For business continuity, we decided to digitise our business through Exabytes’ #SamaSamaDigital program. With a variety of packages offered by Exabytes, businesses just need to choose the ones that are suitable for their business.
In addition, with the subsidies from MDEC and Ekuinas of up to RM10,000 (approx. SGD 3,200), we became more confident in our decision to go digital.
How did Exabytes help your business to grow?
We were looking for opportunities to introduce our physical store business to the online world. Through #SamaSamaDigital, we managed to achieve our dreams at an affordable price.
Exabytes handled the construction of our online store right from the beginning till the day we went live. Additionally, they also manage SEO for our website analysing keywords to increase our website’s ranking on google search results.
As you may know, SEO is free and suitable for long-term marketing. It is right for all types of business. Given the current uncertainties, it is best to be assured that all our plans and implementation will contribute towards the sustainability of our business.
By the way, you do not need to worry if you’re not proficient in technology, the experts from Exabytes will be able to help you from A-Z. A tip to take on is to be ever-ready to learn new knowledge if you want to enter the digital world.
What are your thoughts after joining #SamaSamaDigital?
I am very satisfied with the services provided by Exabytes. After joining the program, Songket Republik’s number of new customers increased, including the sales, which was about a 40% increase.
We started to receive requests from customers even during RMCO. We are very glad that the move to take our business online has brought us forward and saved us.
With an online store, our operation process has also gotten simpler. We no longer need to communicate every transaction through WhatsApp, or wait for our customers to send us their payment receipt.
Our online store can now manage and arrange everything with a payment gateway that accepts almost all payment methods. Things have been made much easier and convenient now.
As our online store has been set up, we can now focus on marketing our online store to attract new customers and retain our old regular customers.
*Visit their online store at www.songketrepublik.com
I think SEO is very powerful as it can make sure our online store is found on Google search at no additional cost.
How did you hear about Exabytes?
To be honest, in times of uncertainties, we were actually looking for a grant that we can use to help save our business. Through #SamaSamaDigital, we entrepreneurs can apply for grants and subsidies to upgrade our business.
Would you recommend #SamaSamaDigital / Exabytes to your family and friends?
Yes, I will and have actually recommended the #SamaSamaDigital program to my business friends. I think this program can help many small and medium traders bring their physical business to the online world.
Today’s world is so competitive, I think if we do not catch up digitally, we will be left far behind. And that’s the reason why I want to share this out to all SMEs to participate in this #SamaSamaDigital program and digitise their business.
Exabytes: Committed to Helping SME Transform Their Business
Exabytes is very pleased with the achievements of Songket Republik. They are a good example for businesses out there who want to digitise their business.
We wish Songket Republik all the very best and may their business continue to be successful.
