Web traffic analysis exposes critical information such as page loading speed and bounce rate, or the frequency with which people depart your website after visiting only one page.
One may frequently uncover similarities between these web traffic statistics by using a website traffic checker to improve the website’s overall performance.
For example, a high bounce rate might be caused by a page’s slow loading time.
Having this web traffic information helps you speed up your page by compressing pictures and improving server response time.
As a consequence, your web traffic performance improves, allowing search engines to rank your pages higher in search results.
Why Do You Need to Monitor Your Web Traffic?
You can quickly monitor how your website is performing by checking its metrics with a website traffic checker.
Your web traffic statistics will show you where your visitors are coming from, how they interact with your site, and which digital marketing methods are effective.
If you want to increase your email subscribers, sales for your online store, or general web traffic, you must monitor your website statistics on a regular basis by using a website traffic checker.
You may learn where your site stands and what you can do to enhance it by tracking its web traffic.
What Makes It Important to Check the Web Traffic of Your Competitors?
Analyzing your competitors’ web traffic numbers may disclose a wealth of information, including:
- The sites and articles that are driving the most web traffic to your rivals
- What keywords are your rivals ranking for?
- The channels that are bringing the most web traffic to them
All of this web traffic data may be utilized to improve your content marketing strategy, link building, keyword research process, and other aspects.
Understanding what drives the most web traffic to your competitors’ websites will allow you to target those same keywords and themes to drive more web traffic to your own website.
How to Monitor Web Traffic to Your WordPress Site
Tracking the number of online visitors to your site with a website traffic checker may provide you with information to help you build your business.
You may discover more about your audience by seeing the topics they are interested in, where they are from, and how they engage with your website.
1. Using Google Analytics to monitor website performance
Google Analytics is the market’s most powerful website traffic checker software. It enables you to see how many visitors you have and what they do while on your website.
However, configuring Google Analytics necessitates modifying code snippets. This may be difficult for newcomers, and even the smallest error can disrupt your web traffic tracking.
This is where MonsterInsights can help. It’s the best Google Analytics plugin for WordPress. It allows you to link Google Analytics to your website without having to alter any code.
2. The MonsterInsights plugin must first be installed and activated.
You will be brought to a welcome page after activation, and you will also see a new menu option named ‘Insights’ in your admin area. On the welcome screen, click the ‘Launch the Wizard’ button.
You may also add a Google Analytics 4 (GA4) attribute to WordPress using MonsterInsights. It is Google’s most recent analytics version to analyse web traffic, and it will shortly replace the previous Universal Analytics.
If you haven’t already built a GA4 property, now is the time to make the conversion to Google Analytics 4.
You may utilize MonsterInsights dual tracking to start delivering website traffic data to the new property while still using your current Universal Analytics property.
One can now utilize MonsterInsights to examine your web traffic data from within your WordPress dashboard.
Related: Popular Free WordPress Plugins You’ll Need
Best Web Traffic Monitoring Tools
1. Pro Sitechecker
Sitechecker is an SEO solution that includes a number of tools to assist businesses in improving their search results.
The most notable elements of this website traffic checker are the Website Audit, Site Monitoring, Rank Tracker, and Backlink Tracker tools, which are all included in its subscription pricing plans.
Some of the helpful web traffic reports include:
- Web traffic overview
- Engagement
- Traffic by countries
- Web traffic by sources
- Top keywords
2. SEMRush
SEMRush is a complete suite of internet marketing tools. From backlink research and content preparation to SEO audits and ranking tracking, the platform provides powerful tools like a website traffic checker.
The overview tab will show you essential web traffic statistics for the website you’re looking at, such as:
- Total visits
- Unique visitors
- Pages per visit
- Average visit duration
- Bounce rate
Bulk web traffic analysis is a function that allows you to monitor the website traffic for several websites at once.
3. SimilarWeb
Similar web traffic is an intelligence tool designed to give users a complete study of the visits to any website.
While some of the other organizations include a variety of SEO and marketing tools, SimilarWeb is solely focused on web traffic research.
When you search for a website, you’ll obtain results divided into the following categories:
- Web traffic Overview
- Referrals
- Search
- Social
- Audience
- Competitors
4. WebCEO
WebCEO is a powerful set of SEO tools built for businesses and people that want to manage several projects with a single solution.
WebCEO differs from the other tools in that it does not allow you to directly search for traffic statistics on another website.
Instead, users start a project with their own website and then evaluate the web traffic of connected sites using the Competitor Metrics tool.
5. UberSuggest
Ubersuggest is a website traffic checker and SEO tool that allows customers to do keyword research, plan content marketing, and analyze competitor web traffic.
The platform is available in both free and paid editions. Ubersuggest’s free edition allows you to search for three websites’ website traffic and SEO every day.
To view the inbound traffic to a website, enter the domain into the search area on the Ubersuggest homepage.
Conclusion
While analyzing your competitors’ website traffic is crucial, so is analyzing your own. You can analyze your website source and traffic with the help of any website traffic checker and understand user behavior with free tools like Google Analytics.
If you want to get the best web traffic for your website, contact our experts for assistance and get WordPress hosting from Exabytes.
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