![\"digital](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2016\/03\/graphicdesigntop-1.jpg?resize=540%2C540&ssl=1\")
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One thing is clear for the past 2015 year, Mobile was dominating the marketplace and mobile traffic has exceeded\u00a0desktop traffic in more than 10 countries.<\/p>\n
Google reported<\/a>, starting May 2015, this trend would\u00a0change the way we interact, entertain, educate and shop.<\/p>\n Indeed, that pace continues until now,\u00a0where consumers all around the world are adopting smart devices such as\u00a0 FitBit<\/a>, Apple Watch<\/a> and Samsung Gear<\/a>\u00a0etc, which in turn\u00a0has open\u00a0up all kinds of possibilities from mobile search to mobile e-commerce.<\/p>\n So, what’s next in 2016?<\/p>\n 1. Mobile Marketing<\/span><\/strong><\/p>\n According to\u00a0Andy Crestodina<\/a>, a web strategist and co-founder\u00a0of\u00a0Orbit Media<\/a>,\u00a0\u201cNow that Google has essentially made mobile-friendliness an SEO requirement, we\u2019re witnessing a major push towards mobile optimization that goes beyond responsive design.\u00a0<\/em><\/p>\n Optimizing for user experience (UX) is going to be huge in 2016.”<\/em>\u00a0 An app needs to be cool and amazing. The visual design and the content should be appealing. But that is not enough.<\/p>\n That’s where micro-interactions<\/strong> come in. A frictionless, memorable experience is what really connects with users and feels alive.<\/strong> Micro-interactions, are a way to delight customers and add value to mobile experience.<\/p>\n 2. SEO<\/span><\/strong><\/p>\n SEO is not something new in online marketing<\/a>. Nonetheless, it is constantly evolving. Finding the perfect balance between creating useful content while ensuring the optimization of it for webmasters are certainly an everlasting challenge for all webmasters.<\/p>\n Without a doubt, Google will\u00a0remain as the leader of\u00a0engine in 2016, surpassing Bing and Yahoo with 63.9 percent<\/a> of all internet search traffic.<\/p>\n Rule of thumb — the content of your website is important and an optimization of\u00a0a website page for a specific keyword is the first step to leverage SEO. Higher quality content gives\u00a0higher search engine ranking.<\/p>\n Remember that great ideas and knowledge can add great values to your business. Exabytes SEO services helps your website rank at the TOP of the search engine result page to create more online presence compare with competitors.<\/p>\n 3. Social Media Marketing<\/span><\/strong><\/p>\n Social networking is one of the most popular online activities, with\u00a073 percent<\/a> of internet users had at least one social networking profile in 2015.\u00a0Over the last couple of years, we\u2019ve also seen social media play a crucial role in marketplace; 2014, total US sales that could be tracked to social media reached $3.3 billion<\/a>. Facebook, Twitter, Google+, etc. are\u00a0becoming all grown up.<\/p>\n Thus, one of the key strategies marketers need to implement in 2016 is a faster response times.<\/strong> Thanks to advances made to social listening and automation tools, if you\u2019re not quick to respond one of your competitors will be. Social media is moving fast, so if your business has a presence on any of the platforms then you\u2019d better keep up.<\/p>\n Bottom Line<\/strong><\/p>\n We need to start looking towards the trends that we can expect to see in this year.\u00a0Understanding impactful marketing trends<\/strong> is essential to plan and build a smarter digital marketing strategy in 2016.<\/p>\n Technology is moving at such a rapid pace, it\u2019s crucial that you’re\u00a0trying to keep up.\u00a0With the competition gearing up to stand out more fiercely than ever, a competitive and creative digital\u00a0strategy is prominent\u00a0for your business in 2016.<\/strong><\/p>\n