{"id":7126,"date":"2015-11-13T11:39:58","date_gmt":"2015-11-13T03:39:58","guid":{"rendered":"http:\/\/exabytes.sg\/blog\/2015\/11\/are-you-making-these-3-common-google-display-ads-mistakes"},"modified":"2022-04-07T09:54:54","modified_gmt":"2022-04-07T01:54:54","slug":"are-you-making-these-3-common-google-display-ads-mistakes","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/are-you-making-these-3-common-google-display-ads-mistakes\/","title":{"rendered":"3 Common Google Display Ads Mistakes You Need To Avoid"},"content":{"rendered":"

\"3<\/p>\n

More and more businesses and individuals have chosen Google Display Ads<\/a> as one of their favorite means to drive more traffic to their websites.<\/p>\n

Many now realized Ads are interactive and high quality<\/em><\/strong> display ads that can bring higher click-through-rate (CTR) for their marketing campaigns.<\/p>\n

At the same time, a poorly done banner ad can also slow down the process of setting up a marketing campaign and waste a lot of time and energy.<\/p>\n

Before one gets started, it is advisable to learn from the right source<\/em><\/strong> and follow the guidelines provided by Google.<\/p>\n

In this post, we shall discuss the 3 most common Google Display Ads<\/a> mistakes. If you\u2019re a designer or marketer, this post will benefit you even more by helping you in creating a successful Google AdWords campaign.<\/p>\n

Mistake #1: Wrong File Size & Dimensions<\/strong><\/h2>\n

Google requires its advertisers to follow a list of ad policy before a banner ad can be approved. The rules that apply to text ads generally apply to image ads too.<\/p>\n

The rule of thumb is 150 KB (or smaller) in file size — this is to ensure responsive banner loading<\/em><\/strong> on websites.<\/p>\n

Another benefit of Google display ads worth mentioning is the function to ensure your banner ads can fit into all sorts of websites.<\/p>\n

However, designers can still mistakenly save their ads in the wrong image size, or forget about the file size limitation. Thus Google display ads<\/a> is highly recommended to perform another check to find out whether the images are in .JPEG\/.JPG\/.PNG\/.GIF after exporting.<\/p>\n

One of the best ways to avoid this mistake<\/em><\/strong> is create a custom template in your design software especially for Google display ads.<\/p>\n

Mistake #2: Poor Image\/Video Quality <\/strong><\/h2>\n

Another nightmare when uploading banner ads is seeing the \u201cYour ad has been disapproved\u201d notice when setting up a Google Display campaign.<\/p>\n

Most of the time, the disapproved ads are unclear or unrecognizable.<\/p>\n

In order to get your ads approved by Google Ads, they must follow the content requirements provided by Google AdWords policy.<\/p>\n

For example, Google doesn\u2019t allow strobing, flashing background, and distracting ads.<\/p>\n

Most importantly, the image ads must be relevant <\/em><\/strong>to the advertised site. Unclear and blurry images are a big no too.<\/p>\n

Mistake #3:\u00a0 Restricted Content Categories <\/strong><\/h2>\n

Although Google Ads are capable of reaching almost all types of audience, Google does not allow businesses which are categorized as follows:<\/p>\n