{"id":7021,"date":"2015-09-10T15:08:13","date_gmt":"2015-09-10T07:08:13","guid":{"rendered":"http:\/\/exabytes.sg\/blog\/?p=7021"},"modified":"2022-01-10T18:07:06","modified_gmt":"2022-01-10T10:07:06","slug":"5-essential-tips-business-logo-design","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/5-essential-tips-business-logo-design\/","title":{"rendered":"5 Essential Tips for Business Logo Design"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-7030 size-medium\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/51.png?resize=540%2C282&#038;ssl=1\" alt=\"Essential Tips for Business Logo Design \" width=\"540\" height=\"282\" \/><br \/>\nAre you aware that a good business logo design can help a business tremendously in a long time? In today\u2019s business world, a business logo acts as an instant reminder of a company or a product, making it vital to gain brand recognition and increase customer loyalty.<\/p>\n<h3><strong>#1 Keep It Simple<\/strong><\/h3>\n<p>In the digital era, we are constantly exposed to tons of information (text, images, video etc) every day. A business logo with simple yet straight-to-the-point design can stand out from others and leave a long lasting impression. Don\u2019t choose illustration that can confuse customers, or got mixed up with other brands. Be unique and special.<\/p>\n<figure id=\"attachment_7022\" aria-describedby=\"caption-attachment-7022\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-7022 size-medium\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/Nike.png?resize=540%2C194&#038;ssl=1\" alt=\"Nike logo\" width=\"540\" height=\"194\" \/><figcaption id=\"caption-attachment-7022\" class=\"wp-caption-text\">Nike\u2019s logo &#8212; simple yet capable of leaving a long lasting impression<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>#2 Memorable<\/strong><\/h3>\n<p>A good business logo design should be distinctive and memorable. While you can always change or make some adjustments to your business logo, don\u2019t change too often. Spend some quality time to focus on one business logo that can stay forever.<\/p>\n<figure id=\"attachment_7023\" aria-describedby=\"caption-attachment-7023\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-medium wp-image-7023\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/Mcdonalds-90s-logo.svg_.png?resize=540%2C409&#038;ssl=1\" alt=\"Mcdonald logo\" width=\"540\" height=\"409\" \/><figcaption id=\"caption-attachment-7023\" class=\"wp-caption-text\">McDonald\u2019s\u2019 logo &#8212; everyone knows it is McDonald\u2019s once they see the big yellow \u2018M\u2019<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>#3 Colour Is The Key<\/strong><\/h3>\n<p>Each colour in your business logo stands for different meanings and nuance. Since colours can be used to elicit a subliminal emotional response from people, it\u2019s important to choose the colours in your business logo wisely.<\/p>\n<p>Besides, people living in different regions and cultures respond differently to different colours. Thus it\u2019s strongly recommended to think carefully before deciding on the dominant colour of your business logo.<\/p>\n<figure id=\"attachment_7024\" aria-describedby=\"caption-attachment-7024\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-7024 size-medium\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/color-psychology-in-brands_5301b67d75d90_w756.jpg?resize=540%2C617&#038;ssl=1\" alt=\"Psychology of colors in brands\" width=\"540\" height=\"617\" \/><figcaption id=\"caption-attachment-7024\" class=\"wp-caption-text\">A good infographic that tells how different colors represent different brand personalities<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>#4 Describable &amp; Scalable<\/strong><\/h3>\n<p>A good business logo can tell a story. A logo with a strong identity delivers a clear message to its audience and tells them about its business, products and services.<\/p>\n<p>On top of that, a good business logo should be scalable, or in other words, capable of projecting the same message in whatever sizes for multiple digital devices or physical printing.<\/p>\n<figure id=\"attachment_7025\" aria-describedby=\"caption-attachment-7025\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-medium wp-image-7025\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/Apple_logo_black.svg_.png?resize=540%2C540&#038;ssl=1\" alt=\"Apple logo\" width=\"540\" height=\"540\" \/><figcaption id=\"caption-attachment-7025\" class=\"wp-caption-text\">A good example is Apple\u2019s logo which always looks prominent, clear and strong even in different sizes.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>#5 Keep Learning &amp; Trying<\/strong><\/h3>\n<p>In order to improve, we must innovate and redesign from time to time. It is great if you can have one single logo that goes timeless like Coca-Cola logo.<\/p>\n<p>However, if you think it\u2019s time to redesign to keep it updated, go for it! How your business logo looks should match its intended purpose. Keep trying and learning!<\/p>\n<figure id=\"attachment_7026\" aria-describedby=\"caption-attachment-7026\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-medium wp-image-7026\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/evolution-of-google-logo.png?resize=540%2C360&#038;ssl=1\" alt=\"evolution of google logo\" width=\"540\" height=\"360\" \/><figcaption id=\"caption-attachment-7026\" class=\"wp-caption-text\">Google\u2019s logo has changed many times over the past 17 years but the colours still remain the same.<\/figcaption><\/figure>\n<p>Create your beautiful website with <u><a href=\"https:\/\/www.exabytes.sg\/web-hosting\/business-web-hosting\">EBiz Lite<\/a><\/u>\u00a0Today! Let your business logo tell your story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you aware that a good business logo design can help a business tremendously in a long time? In today\u2019s business world, a business logo acts as an instant reminder of a company or a product, making it vital to gain brand recognition and increase customer loyalty. #1 Keep It Simple In the digital era, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[77],"class_list":{"0":"post-7021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sharing-tips-for-success","8":"tag-design"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2015\/09\/51.png?fit=1200%2C627&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbHhPQ-1Pf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/7021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/comments?post=7021"}],"version-history":[{"count":5,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/7021\/revisions"}],"predecessor-version":[{"id":21481,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/7021\/revisions\/21481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media\/7030"}],"wp:attachment":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media?parent=7021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/categories?post=7021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/tags?post=7021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}