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A<\/a>mazon Web Services<\/a> is not just for enterprise. Many of AWS’s AI services are priced per API call, accessible within minutes, and require no machine learning expertise to use. For Singapore small businesses, this means production-ready AI capabilities \u2014 image recognition, document analysis, text generation, speech transcription, and AI-assisted work \u2014 without a data science team or custom model training.<\/p>\n This guide cuts through the full AWS AI catalogue to identify what is actually useful for SMEs, what it costs, and where to start.<\/p>\n AWS organises its AI offerings into three tiers:<\/p>\n AI Services (no ML expertise required)<\/strong> \u2014 Pre-built APIs and tools you use directly with your data. These cover the most common business use cases and are the right starting point for most SMEs.<\/p>\n ML Services (some ML knowledge needed)<\/strong> \u2014 Tools like Amazon SageMaker for building and training custom models. Useful when pre-built AI does not match your specific use case.<\/p>\n ML Frameworks and Infrastructure<\/strong> \u2014 Deep infrastructure for training large models at scale. Not relevant for most SMEs.<\/p>\n For Singapore small businesses, the AI Services tier is where to focus.<\/p>\n Amazon Quick is AWS’s AI-powered work assistant built for business productivity. Unlike API-based services that require developer integration, Amazon Quick is a conversational tool your entire team can use directly \u2014 no technical setup needed.<\/p>\n What Amazon Quick does:<\/strong><\/p>\n Best SME use cases:<\/strong> Sales pipeline management and forecasting, competitive research, project status tracking, automated reporting for stakeholders, and document generation for proposals and contracts.<\/p>\n Pricing:<\/strong> Amazon Quick offers a free tier to get started, with Plus, Pro, and Enterprise plans for teams requiring more capacity and integrations.<\/p>\n Amazon Bedrock is AWS’s managed foundation model service. It gives you API access to multiple large language models \u2014 including Anthropic’s Claude, Meta’s Llama, Amazon’s Titan, and others \u2014 without managing any AI infrastructure. Unlike Amazon Quick (which is end-user facing), Bedrock is for developers building AI-powered features into applications.<\/p>\n What you can build with it:<\/strong><\/p>\n Pricing:<\/strong> Pay-per-token (input and output separately). At SME query volumes, monthly costs typically range from SGD 5\u201350 for light use to SGD 200\u2013500 for production applications.<\/p>\n Singapore availability:<\/strong> Bedrock is available in the ap-southeast-1 (Singapore) region, so your data stays within Singapore.<\/p>\n Amazon Rekognition is an image and video analysis service. It detects objects, faces, text, and scenes in images and video without any model training required.<\/p>\n What you can build with it:<\/strong><\/p>\n Pricing:<\/strong> Approximately USD 0.001 per image for object detection at standard volumes. Processing 10,000 product images costs roughly USD 10.<\/p>\n Amazon Comprehend analyses text to extract entities, sentiment, key phrases, and language. It understands and categorises existing text rather than generating new content.<\/p>\n What you can build with it:<\/strong><\/p>\n Pricing:<\/strong> Approximately USD 0.0001 per unit (100 characters) for entity detection. Analysing 10,000 customer reviews costs under USD 5.<\/p>\n Amazon Transcribe converts speech to text. It supports multiple languages including Malay and multiple English accents, and can identify different speakers in a recording.<\/p>\n What you can build with it:<\/strong><\/p>\n Pricing:<\/strong> Approximately USD 0.024 per minute of audio. Transcribing 100 hours of call recordings costs approximately USD 144.<\/p>\n Amazon Textract extracts text and structured data from documents \u2014 including handwritten text, tables, and forms \u2014 more accurately than standard OCR tools.<\/p>\n What you can build with it:<\/strong><\/p>\nWhat AWS AI Services Are Available?<\/strong><\/h2>\n
The AWS AI Services Most Relevant to SMEs<\/strong><\/h2>\n
Amazon Quick<\/strong><\/h3>\n
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Amazon Bedrock<\/strong><\/h3>\n
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Amazon Rekognition<\/strong><\/h3>\n
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Amazon Comprehend<\/strong><\/h3>\n
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Amazon Transcribe<\/strong><\/h3>\n
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Amazon Textract<\/strong><\/h3>\n