{"id":24772,"date":"2022-11-02T14:40:52","date_gmt":"2022-11-02T06:40:52","guid":{"rendered":"https:\/\/www.exabytes.sg\/blog\/?p=24772"},"modified":"2023-01-26T15:21:54","modified_gmt":"2023-01-26T07:21:54","slug":"com-or-sg-domain-for-singapore-business","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/com-or-sg-domain-for-singapore-business\/","title":{"rendered":"Should You Use .Com or .Sg for Your Business in Singapore?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24776 size-full\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=696%2C364&#038;ssl=1\" alt=\"com sg domain for Singapore business\" width=\"696\" height=\"364\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=696%2C364&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=1068%2C559&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=218%2C114&amp;ssl=1 218w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?resize=803%2C420&amp;ssl=1 803w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>When selecting an appropriate <a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">Singapore domain name<\/a> for a website, one should put as much care into it as one does when picking a name for the company.<\/p>\n<p>The identity or brand is established online via a business domain name like <a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">.com.sg<\/a> domain. It should be simple to locate, memorable, and useful for building the company&#8217;s reputation.<\/p>\n<p>The TLD (<a href=\"https:\/\/www.exabytes.sg\/blog\/all-about-top-level-domains-tld-explained\/\">top-level domain<\/a>) of domain names might be a bit confusing for new enterprises and startups.<\/p>\n<p>The question which comes to mind is \u2013 should a business choose a .sg, .com.sg, Singapore domain name or simply a standard <a href=\"https:\/\/www.exabytes.sg\/domains\/com-domain\">.com<\/a> or <a href=\"https:\/\/www.exabytes.sg\/domains\/biz-domain\">.biz<\/a>?<\/p>\n<p>What effects will this have on the website&#8217;s search engine rankings and the type of visitors it receives? Let&#8217;s continue to read this article.<\/p>\n<h2><strong>Selecting a Business Website Name<\/strong><\/h2>\n<p>One should pay the same attention while choosing the .com or .sg domain as the <a href=\"https:\/\/www.exabytes.sg\/blog\/domain-name-ideas\/\">ideal website name<\/a> for the Singapore website as they would normally do when choosing the standard name.<\/p>\n<p>Through its local domain name like .sg, org.sg, .com.sg, the identity or local brand is built online like the local Singapore domain name.<\/p>\n<h3><strong>The Top-level Domain for General Use (gTLD)<\/strong><\/h3>\n<p>A generic top-level domain (gTLD), is a global extension connected to a certain domain category.<\/p>\n<p>Anyone, whether an individual or a company, can utilize the com website URL. However, if for local business, they should focus on country domains such as sg domain.<\/p>\n<h2><strong>Which Domain Improves Business Online Presence, .COM.SG\u00a0or .SG?<\/strong><\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24458 size-large\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=696%2C464&#038;ssl=1\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=696%2C464&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=1068%2C713&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=171%2C114&amp;ssl=1 171w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?resize=630%2C420&amp;ssl=1 630w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/search-engine-optimisation-seo.jpg?w=1392&amp;ssl=1 1392w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<h3><strong>1. Search engine optimization (SEO)<\/strong><\/h3>\n<p>The domain&#8217;s impact on <a href=\"https:\/\/www.exabytes.sg\/seo\">search engine results<\/a> depends on two factors: branding and keywords.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Search engine results are probably more favorable for a branded domain. Like .com.sg domain<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Why? Google appreciates brands. <a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">com sg<\/a> has credibility and trust, which increases the chances of getting clicks and backlinks.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Relevant keywords may also be present in a domain name. One might choose <strong>web-design-consulting.com sg<\/strong> if they provide <strong>web design consultancy service<\/strong> in Singapore.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">This is a typical SEO technique that improves search engine rankings, but only to a certain extent.<\/li>\n<\/ul>\n<p>Although <a href=\"https:\/\/www.exabytes.sg\/domains\/com-domain\">.com domain extensions<\/a> are the most common, Google respects them similarly to other gTLDs.<\/p>\n<h4><strong>How Does Local SEO Function?<\/strong><\/h4>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-20101 size-full\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/Local-SEO.png?resize=696%2C324&#038;ssl=1\" alt=\"Local-SEO\" width=\"696\" height=\"324\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/Local-SEO.png?w=863&amp;ssl=1 863w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/Local-SEO.png?resize=300%2C140&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/Local-SEO.png?resize=768%2C358&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/Local-SEO.png?resize=696%2C324&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/Local-SEO.png?resize=218%2C102&amp;ssl=1 218w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>The user&#8217;s geographic location and surfing history are taken into consideration by <a href=\"https:\/\/www.exabytes.sg\/blog\/seo-trends-2021-affecting-your-site-ranking\/\">local SEO<\/a>.<\/p>\n<p>For instance, if a Singaporean user searches for &#8220;pet shops&#8221; in Singapore on Google and has a mainly localized browsing history, the <a href=\"https:\/\/www.exabytes.sg\/blog\/category\/by-topic\/seo\/\">SERPs<\/a> would probably prioritize the advertising and search results based on Singapore domain name information.<\/p>\n<p>Making a website stand out might be difficult considering the fact that there are literally hundreds of millions of domain names in use globally.<\/p>\n<p>At this level, local domain optimization could be helpful because it greatly reduces the rivals&#8217; numbers.<\/p>\n<p>Observe how local companies with a local domain appear when people search for &#8220;pizza shops.&#8221;<\/p>\n<p>Google prioritizes the most pertinent results, which accounts for this. And the outcomes that are closest to the user are the most important.<\/p>\n<p>By default, Google uses most <a href=\"https:\/\/www.exabytes.sg\/blog\/all-about-top-level-domains-tld-explained\/\">ccTLDs<\/a> (apart from a few) to geotarget, like with the Singapore website name; this lets people know that the website is likely more relevant in the targeted nation.<\/p>\n<p>Therefore, sg popular domain extension will be the best choice if one intends to grow and expand a business in Singapore.<\/p>\n<h3><strong>2. Branding<\/strong><\/h3>\n<p>When it comes to domain extensions, a .com remains the benchmark. It&#8217;s one of the original domain names to grace the internet, after all, users are most used to a <a href=\"https:\/\/www.exabytes.sg\/domains\/com-domain\">.com domain<\/a> since it is recognizable, dependable, and easily reachable.<\/p>\n<p>The problem is that it may be challenging for a new company to stand out in a sea of .coms.<\/p>\n<p>And the company needs to stand out with the <a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">Singapore domain name<\/a> if it wants to succeed in this competitive industry.<\/p>\n<p>A website name with a <a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">country level extension<\/a> is the most practical choice for a company looking to break into the local Singapore market.<\/p>\n<p>In addition to ranking highly in local search results, a com.sg domain makes a favorable impression on the target population.<\/p>\n<p>It is brief, memorable, and distinctive, which are surefire indicators of a fantastic website URL link.<\/p>\n<h3><strong>3. Customer Trust<\/strong><\/h3>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24456 size-large\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158-1024x599.jpg?resize=696%2C407&#038;ssl=1\" alt=\"content marketing - online marketing strategies\" width=\"696\" height=\"407\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=1024%2C599&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=768%2C449&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=1536%2C898&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=2048%2C1198&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=696%2C407&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=1068%2C625&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=195%2C114&amp;ssl=1 195w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?resize=718%2C420&amp;ssl=1 718w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/content-marketing-online-marketing-scaled-e1665027228158.jpg?w=1392&amp;ssl=1 1392w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>The following are some perks of having a Singapore website name for your company:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The Singapore domain name implies that Singaporeans are the only ones who will use the products and services.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Singapore domain connects one to Singaporean principles and knowledge, particularly in the banking and technology sectors.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Long-term relationship development and maintenance with customers are facilitated by the sg extension website URL.<\/li>\n<\/ul>\n<h3><strong>4. Buying a SG and COM.SG Domain Name<\/strong><\/h3>\n<p>If one is operating an online store that caters to local customers, having the .sg or .<a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">com.sg domain<\/a> is unquestionably superior.<\/p>\n<p>Due to the inferred and real physical closeness, a local Singapore domain name is more likely to establish and maintain a long-term connection with the consumers.<\/p>\n<p>Locals can trust a country code top-level domain since registration is a meticulous, rigorous procedure.<\/p>\n<p>One must be a Singaporean resident or business to register a Singapore domain name, as opposed to a .com domain, which anybody may purchase.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24743 size-large\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url.jpg?resize=696%2C464&#038;ssl=1\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=696%2C464&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=1068%2C712&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=171%2C114&amp;ssl=1 171w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?resize=630%2C420&amp;ssl=1 630w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/domain-name-website-url-scaled.jpg?w=1392&amp;ssl=1 1392w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>Before <a href=\"https:\/\/www.exabytes.sg\/domains\">registering a\u00a0domain name<\/a>, one must fulfill a number of conditions after selecting a trustworthy registrar, which has been approved by the <a href=\"https:\/\/sgnic.sg\/\" rel=\"noopener\">Singapore Network Information Centre<\/a> (SGNIC).<\/p>\n<p>This strengthens the company&#8217;s credibility and inspires trust in local clients.<\/p>\n<p>Selecting a regional <a href=\"https:\/\/www.exabytes.sg\/domains\/sgdomain\">com sg<\/a> or general .<a href=\"https:\/\/www.exabytes.sg\/domains\/com-domain\">com extension<\/a> is a significant choice for the company and should not be hurried. The price difference is substantial.<\/p>\n<p>However, businesses may need to contact experts like Exabytes if they believe that the company requires the localization aspect right away.<\/p>\n<p>Exabytes offers\u00a0domain names as low as S$39\/year with FREE DNS Management, 24x7x365 tech support and prompt customer service.<\/p>\n<p>Whatsapp an Exabytes Professional to know more about website name for Singapore business.<\/p>\n<p><!--- CTA Section ----><\/p>\n<div class=\"inline-cta-wrapper\">\n<h3>Have A Cool Domain Name in Mind?<\/h3>\n<p class=\"description\">Use our simple domain availability checker to check <br class=\"mobile-br\" \/>if your dream domain is taken or not.<\/p>\n<div class=\"searchbar-container\">\n<form class=\"domain-form\" action=\"https:\/\/billing.exabytes.sg\/mypanel\/cart.php?a=add&amp;domain=register&amp;carttpl=standard_cart&amp;period=10&amp;utm_source=website&amp;utm_medium=inline-popup&amp;utm_campaign=domains\" method=\"post\" target=\"_parent\"><input class=\"domain\" name=\"query\" type=\"text\" placeholder=\"Your Dream Domain Name\" \/><br \/>\n<input class=\"submit\" name=\"button\" type=\"submit\" value=\"Search\" \/><\/form>\n<\/div>\n<\/div>\n<p>Related articles:<\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/blog\/domain-name-ideas\/\">Domain Name Ideas To Choose a New Website Names<\/a><\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/blog\/advantages-of-owning-a-localized-domain-name\/\">Benefits of Owning a Localized Website Name<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When selecting an appropriate Singapore domain name for a website, one should put as much care into it as one does when picking a name for the company. The identity or brand is established online via a business domain name like .com.sg domain. It should be simple to locate, memorable, and useful for building the [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":24776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[290],"tags":[81,144,204,207],"class_list":{"0":"post-24772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-domain","8":"tag-domain","9":"tag-localized-domains","10":"tag-sg-domain","11":"tag-sg-domain-service"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/11\/com-sg-domain-singapore-business.jpg?fit=1200%2C628&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbHhPQ-6ry","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/24772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/comments?post=24772"}],"version-history":[{"count":5,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/24772\/revisions"}],"predecessor-version":[{"id":25880,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/24772\/revisions\/25880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media\/24776"}],"wp:attachment":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media?parent=24772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/categories?post=24772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/tags?post=24772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}