{"id":24550,"date":"2022-10-18T10:20:49","date_gmt":"2022-10-18T02:20:49","guid":{"rendered":"https:\/\/www.exabytes.sg\/blog\/?p=24550"},"modified":"2022-10-18T10:26:16","modified_gmt":"2022-10-18T02:26:16","slug":"google-ads-alternatives","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/google-ads-alternatives\/","title":{"rendered":"The Best Google Ads Alternatives to Consider (Free &#038; Low Costs)"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24559 size-full\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=696%2C364&#038;ssl=1\" alt=\"google ads alternatives\" width=\"696\" height=\"364\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=696%2C364&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=1068%2C559&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=218%2C114&amp;ssl=1 218w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?resize=803%2C420&amp;ssl=1 803w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n\n<p><a href=\"https:\/\/www.exabytes.sg\/google-ads\">Google Ads<\/a><span style=\"font-weight: 400;\"> is one of the most widely used advertising option from the Google partners\u2019 network. <\/span><\/p>\n<p>Instead of using a <a href=\"https:\/\/www.exabytes.sg\/seo\">search engine optimization<\/a> marketing strategy, the role of Google Ads is also significant and is an integral part of managing the online presence and gaining traffic to the websites.<\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/google-ads\">Google Ads<\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.exabytes.sg\/google-ads\"> strategy<\/a> is a prominent choice for advertising and online marketing professionals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, for having an optimal utilization of resources and working scenario, just relying on <\/span>Google Ads<span style=\"font-weight: 400;\"> alone is not sufficient and one has to consider focusing on other alternatives too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globally around <\/span>4 billion active users and <a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\" rel=\"noopener\">3.3 billion searches<\/a><span style=\"font-weight: 400;\"> are seen as normal traffic in <\/span>search engine marketing<span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one reason why businesses must focus on wider reach among the set-ups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite that <\/span>Google Ads<span style=\"font-weight: 400;\"> are profound and cater widely across the platforms, the challenge remains in increasing the optimal ways of reaching out to customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Venturing into too many channels for advertisements could lead to a spike in <\/span><a href=\"https:\/\/www.exabytes.sg\/google-ads\">search engine marketing<\/a> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.exabytes.sg\/digital\">digital marketing<\/a> <span style=\"font-weight: 400;\">costs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But from the perspective of payer click options, the profitability is not impacted if the campaigns are resulting in proper conversions from the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the list of some alternatives to <\/span><a href=\"https:\/\/www.exabytes.sg\/google-ads\">Google Ads<\/a><span style=\"font-weight: 400;\"> alternatives in 2022<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Ads\u00a0<\/span><\/li>\n<\/ul>\n<p>With almost <a href=\"https:\/\/truelist.co\/blog\/bing-facts\/\" rel=\"noopener\">900 million Bing searches per day<\/a>, usage of the Microsoft Web platform as an alternative for Google Ads can result in a good positive yield.<\/p>\n<p>Both B2C and B2B have a wider range of traction from the process.<\/p>\n<p>Microsoft advertising is seen as a potential competitor in comparison to Google Ads in the search engine marketing stream, as even the Yahoo search engines are powered by Bing.<\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/google-ads\" target=\"_blank\" rel=\"noopener\">Pay-per-click<\/a> costs in Bing are considerably lower than that of Google Ads, and it makes Microsoft Ads, a wise choice for cheaper search ads. Scope for customization in the users targeted for the ads is feasible.<\/p>\n<p>Some of the possible ad categories in online marketing are:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsive Search Ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic Search Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Audience Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multimedia ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanded text ads<\/span><\/li>\n<\/ul>\n<h2><b>1. Facebook Ads\u00a0<\/b><\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24560 size-large\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing.jpg?resize=696%2C464&#038;ssl=1\" alt=\"facebook ads marketing\" width=\"696\" height=\"464\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=696%2C464&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=1068%2C713&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=171%2C114&amp;ssl=1 171w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?resize=630%2C420&amp;ssl=1 630w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-marketing-scaled.jpg?w=1392&amp;ssl=1 1392w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>The popular hit rate for conversions among the popular online ads platforms is Facebook, where <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Number%20of%20Facebook%20users%20in,)%3A%202.934%20billion%20(July%202022)&amp;text=Number%20of%20people%20who%20use,)%3A%201.968%20billion%20(July%202022)\" rel=\"noopener\">more than 2.9 billion users worldwide<\/a> are part of the Facebook social networking platform.<\/p>\n<p>Facebook Ads is a perfect alternative for Google ads. Facebook solutions are right to fit across the categories of B2B and B2C and it has leveraged an enormous user base, as a second most effective platform for online ads and <a href=\"https:\/\/www.exabytes.sg\/google-ads\" target=\"_blank\" rel=\"noopener\">search engine marketing<\/a>.<\/p>\n<p>Some of the significant features offered in <a href=\"https:\/\/www.exabytes.sg\/facebook-ads\">Facebook Ads<\/a> are location, consumer behavior, connections, interests, and demographics as critical.<\/p>\n<p>Even the retargeting of the ads using the Facebook pixel for tracking and targeting the users is a unique option available with the Facebook platform.<\/p>\n<p>As a direct advertisement to the target customer segment is possible on Facebook, it saves considerable costs for the business in the case of many SMBs considering online ads.<\/p>\n<p>The other key advantage is how the <a href=\"https:\/\/www.exabytes.my\/facebook-ads\" rel=\"noopener\">Facebook Ad Manager<\/a> can support optimizing the campaigns towards specific objectives, and it can certainly increase the economies of scale for the SMBs with their online marketing ads and search engine marketing.<\/p>\n<p>Some of the popular ad types in the <a href=\"https:\/\/www.exabytes.sg\/facebook-ads\">Facebook Ads<\/a> as <a href=\"https:\/\/www.exabytes.sg\/digital\">digital marketing ads<\/a> are<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Image &amp; Video ads<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Carousel Ads<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ads on Messenger<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Collection Ads<\/li>\n<\/ul>\n<p>Related topic: <a href=\"https:\/\/www.exabytes.sg\/blog\/why-advertisers-failed-in-facebook-marketing\/\">Why Advertisers Failed in Facebook Marketing?<\/a><\/p>\n<h2><b>2. <\/b><b>LinkedIn Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-24561 size-full\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?resize=696%2C435&#038;ssl=1\" alt=\"exabytes LinkedIn Ads\" width=\"696\" height=\"435\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?resize=696%2C435&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?resize=182%2C114&amp;ssl=1 182w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/exabytes-linkedin-ads.jpg?resize=672%2C420&amp;ssl=1 672w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other popular but professional networking platform is <a href=\"https:\/\/www.exabytes.sg\/linkedin-ads\">LinkedIn<\/a> wherein millions of users have their professional profiles, share information, find resources, vendors, suppliers, products, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This platform is highly resourceful for <\/span>digital marketing ads<span style=\"font-weight: 400;\"> of professional services, business-to-business, and software as a service provider.\u00a0\u00a0<\/span><\/p>\n<p>The key advantage of <a href=\"https:\/\/www.exabytes.sg\/linkedin-ads\">LinkedIn Ads<\/a> is the effectiveness with which the B2B lead generation campaigns can be managed and the scope of conversion is seen as higher than Facebook ads and competitive with <a href=\"https:\/\/www.exabytes.sg\/google-ads\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">A constraint for SMBs in the case of LinkedIn Ads is about the <\/span>pay per click <span style=\"font-weight: 400;\">is much higher in comparison to the other solutions or alternatives available in the market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the options available with the model are t<\/span><span style=\"font-weight: 400;\">argeting options specific to profile<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messaging Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored Ads<\/span><\/li>\n<\/ul>\n<h2><b>3. TikTok Ads\u00a0<\/b><\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-medium wp-image-24562 alignleft\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads.jpg?resize=201%2C300&#038;ssl=1\" alt=\"tiktok adsvertising\" width=\"201\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=201%2C300&amp;ssl=1 201w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=685%2C1024&amp;ssl=1 685w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=768%2C1147&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=1028%2C1536&amp;ssl=1 1028w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=1371%2C2048&amp;ssl=1 1371w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=696%2C1040&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=1068%2C1595&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=76%2C114&amp;ssl=1 76w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?resize=281%2C420&amp;ssl=1 281w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/tiktok-ads-scaled.jpg?w=1714&amp;ssl=1 1714w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><\/p>\n<p>With more than 1 billion users active on the video shorts platform, it is a potential alternative for B2C products or services in which the end users can be more targeted prospect customers.<\/p>\n<p>The uniqueness of the TikTok platform is the younger age group is the major user base on the platform.<\/p>\n<p>But even the middle-range users\u2019 network is increasing over the TikTok platform.<\/p>\n<p>Optimize the <a href=\"https:\/\/www.exabytes.sg\/digital\">digital marketing ads<\/a> depending on the objectives of a campaign like a reach, app installs or lead generation, traffic, and conversions.<\/p>\n<p>Aligning the campaign with the right objectives shall have a significant impact on the performance, and be better aligned with the goals.<\/p>\n<p>Tiktok offers more engagement options in comparison to the other social media platform, wherein the engagement rates are more than 18%.<\/p>\n<p>Like <a href=\"https:\/\/www.exabytes.sg\/linkedin-ads\">LinkedIn Ads<\/a>, even in TikTok, the cost of advertising is higher and expensive, even in terms of pay per click, unlike Google Ads.<\/p>\n<p>Some of the digital marketing ads options available with TikTok are<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">In-Feed ads<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brand Takeover<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Branded hashtag challenge<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Branded effects<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">TopView<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Spark Ads<\/li>\n<\/ul>\n<p>Related topic: <a href=\"https:\/\/www.exabytes.my\/video-marketing\" rel=\"noopener\">Start Your Video Marketing for TikTok, IG Reels, Facebook &amp; Youtube<\/a><\/p>\n<h2><b>4. Twitter Ads\u00a0<\/b><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/business.twitter.com\/content\/dam\/business-twitter\/insights\/oct-2019\/video-on-twitter.jpg.twimg.1920.jpg?resize=696%2C392&#038;ssl=1\" alt=\"\" width=\"696\" height=\"392\" \/><figcaption class=\"wp-caption-text\">Source: https:\/\/business.twitter.com\/en\/blog\/improve-your-twitter-ads.html<\/figcaption><\/figure>\n<p>Among the conventional solutions in social media, Twitter is one of the popular platforms wherein millions of tweets are shared every day among the user group.<\/p>\n<p>Here the target in the group is like <a href=\"https:\/\/www.exabytes.sg\/google-ads\" target=\"_blank\" rel=\"noopener\">Google Ads,<\/a> wherein the users across all the spectrum of customer segment group.<\/p>\n<p>Targeting on Twitter Ads is a USP feature wherein offers the options for keywords and hashtags, wherein the functionality and culture work on tracks of distinct topics and trends prevailing in the day-to-day scenario.<\/p>\n<p>Twitter ads are cost-effective or premium depending on the quantum of the campaign and how the target segments are considered.<\/p>\n<p>Some of the common types of ads available are<\/p>\n<ul>\n<li>Promoted Tweets<\/li>\n<li>Promoted Trends<\/li>\n<li>Promoted Accounts and etc.<\/li>\n<\/ul>\n<h2><b>5. Amazon Ads<\/b><\/h2>\n<p>As a big alternative to <a href=\"https:\/\/www.exabytes.sg\/google-ads\">Google Ads<\/a>, the digital marketing in the Amazon ads segment is profoundly about e-commerce companies.<\/p>\n<p>Like users searching the products online, even for shopping online one of the key search segments is <a href=\"https:\/\/www.exabytes.my\/blog\/why-amazon-aws-widely-used\/\" rel=\"noopener\">Amazon<\/a>.<\/p>\n<p>Thus, focusing on the global dynamics of eCommerce sales, Amazon ads is also a sustainable and alternate solution for Google Ads.<\/p>\n<p>Choosing the right kind of alternative, and selecting the combination of alternatives is also a promising solution, but ensuring there are the right objective in place is important.<\/p>\n<p>However, <a href=\"https:\/\/www.exabytes.sg\/seo\">SEO<\/a> stands for search engine optimization. This strategy is also critical for every online marketer because it helps your website visibility and improves <a href=\"https:\/\/www.exabytes.sg\/seo\">organic search results<\/a> for your business.<\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/contact\">Reach out<\/a> to the Exabytes Singapore team for more insights into the <a href=\"https:\/\/www.exabytes.sg\/google-ads\">Google Ad Service<\/a> campaign selection.<\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/contact\"><span class=\"td_btn td_btn_md td_default_btn\">Contact Us<\/span><\/a><\/p>\n<p>Related articles:<\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/blog\/steps-to-kickstart-a-google-search-ads\/\">Step-by-Step to Kickstart a Google Search Ads Campaign<\/a><\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/blog\/digital-marketing-tips-promote-online-store\/\">Digital Marketing Latest Tips to Promote Your Online Store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is one of the most widely used advertising option from the Google partners\u2019 network. Instead of using a search engine optimization marketing strategy, the role of Google Ads is also significant and is an integral part of managing the online presence and gaining traffic to the websites. Google Ads strategy is a prominent [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":24559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[318],"tags":[323,322,550],"class_list":{"0":"post-24550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-facebook-ads","9":"tag-google-ads","10":"tag-linkedin-ads"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/10\/google-ads-alternatives.jpg?fit=1200%2C628&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbHhPQ-6nY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/24550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/comments?post=24550"}],"version-history":[{"count":4,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/24550\/revisions"}],"predecessor-version":[{"id":24564,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/24550\/revisions\/24564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media\/24559"}],"wp:attachment":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media?parent=24550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/categories?post=24550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/tags?post=24550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}