{"id":23409,"date":"2022-07-07T17:36:59","date_gmt":"2022-07-07T09:36:59","guid":{"rendered":"https:\/\/www.exabytes.sg\/blog\/?p=23409"},"modified":"2022-08-03T15:22:59","modified_gmt":"2022-08-03T07:22:59","slug":"bulk-sms-affordable-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/bulk-sms-affordable-marketing-strategy\/","title":{"rendered":"11 Bulk SMS Tips &#038; Tricks &#8211; A Complete Guide to Bulk SMS"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-23453 size-full\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=696%2C364&#038;ssl=1\" alt=\"Bulk SMS Guidelines\" width=\"696\" height=\"364\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=696%2C364&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=1068%2C559&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=218%2C114&amp;ssl=1 218w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?resize=803%2C420&amp;ssl=1 803w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<h2><b>What Is Bulk SMS?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I&#8217;ve been researching <a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\">bulk SMS<\/a> or burst SMS for a while now and have finally found the best basic information to share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk SMS is the process of sending one or more text messages to a group of people. As of 2022, there were 8.7 million mobile connections in Singapore. (Data from GSMA Intelligence)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is the quickest and cheapest way to get your message out to many people. It&#8217;s also the most effective way to reach customers who are not on social media or don&#8217;t have access to email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the rise of smartphones, it is now easier than ever for companies to reach their customers with electronic messages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, today, many companies in Singapore rely on Bulk SMS to reach their target audience effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk SMS is often used for promotional campaigns, political campaigning, fundraising, and customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total cost of sending a bulk text is similar to the cost of sending an individual text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know what you are thinking: &#8220;What is Bulk SMS software?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, <\/span><a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS blast software <\/span><\/a><span style=\"font-weight: 400;\">is a valuable communication tool and it enables you to create and upload the desired message to a list of contacts which the software sends it out automatically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software will also provide you with analytics on how many people received the message and how many opened it.<\/span><\/p>\n<h2><b>What Are the Benefits of Bulk SMS?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At first, I just didn&#8217;t know where to start up my marketing strategies in Singapore. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I spent weeks searching and scrolling through all the options in Google but didn&#8217;t find any affordable and reliable service that would help me get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then one day, I found bulk SMS!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-23412 size-large\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=696%2C364&#038;ssl=1\" alt=\"SMS Marketing Benefits\" width=\"696\" height=\"364\" srcset=\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=696%2C364&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=1068%2C559&amp;ssl=1 1068w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=218%2C114&amp;ssl=1 218w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?resize=803%2C420&amp;ssl=1 803w, https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/sms-marketing-benefits.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk SMS is a system that allows businesses to send out bulk SMS messages to their customers. This is done by sending a message to a short code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk SMS has various benefits that make it an attractive option for businesses. The first <a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\">benefit of burst SMS<\/a> is the ability to send messages to many people at once, which means that it can be used as an effective marketing tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important is bulk SMS marketing is cost-effective. You can send as many messages as you want without worrying about the price because it\u2019s a one-time fee no matter how many messages are sent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has helped many businesses get their message across to the customer without costing them much. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that there are no additional costs for every message sent, unlike other forms of marketing which require more money for each piece of advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another benefit of bulk SMS is the ability to use different languages and characters, which means that it can be used in any country in the world, including Singapore.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it can be customized according to customer requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, bulk SMS can be used as an effective tool for customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that businesses can have one contact number for the entire company and use it for customer service purposes, which is convenient for customers.<\/span><\/p>\n<h2><b>How can I send bulk SMS from a computer?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sending bulk SMS messages from a computer is a good way to promote your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, you need to have the right SMS gateway, message blast software, and branded SMS service providers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the best way to send bulk SMS from a computer is through an SMS gateway. <\/span><\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p><span style=\"font-weight: 400;\">An SMS gateway is a service that allows you to send bulk SMS messages from a computer. This is usually done through aN SMS API and it can be quite expensive.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">There are many types of SMS gateways that are tailored to a range of needs and budgets. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first type is a cloud-based platform where you can manage your mobile marketing and app engagement, text alerts, and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A second type is a hardware appliance which makes it more secure and reliable with many enterprise-level features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A text marketing agency will help you with promotional or branded SMS messaging campaigns, but they will charge you for this service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to <a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\">select the right SMS gateway<\/a>. This is a platform that enables you to send SMS Singapore messages in bulk. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you need to register through the service provider and obtain a login username and password. You may blast your text messages up to 3000 through CSV Compose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can manage all your mobile contacts in a CSV file and upload it to our service. When you&#8217;re ready, you can then import the file and send out your message or save it for schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are usually web-based and require an internet connection. You can also find some SMS gateways that offer desktop applications for use on your desktop computer or laptop as well as mobile apps for use on your phone or tablet device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have selected the right SMS gateway, you need to choose the type of message blast service that will work best for you.\u00a0<\/span><\/p>\n<p><strong>There are two types of message blasts &#8211; promotional and transactional:\u00a0<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/wp-content\/uploads\/msg528x360_02.webp?resize=326%2C222&#038;ssl=1\" alt=\"Promotional SMS\" width=\"326\" height=\"222\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Promotional Email &#8211; Usually the type of message blast you need to promote a new product, service or event.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone \" src=\"https:\/\/i0.wp.com\/www.exabytes.sg\/wp-content\/uploads\/msg528x360_03.webp?resize=324%2C221&#038;ssl=1\" alt=\"Transactional SMS\" width=\"324\" height=\"221\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.exabytes.sg\/transactional-email\" target=\"_blank\" rel=\"noopener\">Transactional Email<\/a> &#8211; The type of message blast you want to send when there is an ongoing sale or promotion at a store that has ended.<\/span><\/p>\n<h2><b>11 Bulk SMS Tips &amp; Tricks on How to be Successful with It<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bulk SMS is a great way to market your business. It\u2019s one of the most effective marketing channels for businesses, especially small businesses in Singapore.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of your campaign depends on how well you use it. Here are some tips and tricks on how to be successful with it:\u00a0<\/span><\/p>\n<ol>\n<li><strong> Create a catchy subject line and content<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Create a personalized bulk SMS campaign by using personalized text messaging content and sending messages at the right time.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><strong> Brand awareness<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Create a personalized SMS campaign with your brand logos on the message and customize messages with business-related phrases, phone numbers, or keywords\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to share these messages with a group if you need to send something quickly, without the hassle of opening chat apps you may or may not have downloaded.<\/span><\/p>\n<ol start=\"3\">\n<li><strong> Keep it short and concise: Short Message<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your bulk messages should be short and sweet &#8211; no more than 160 characters in length (including spaces). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will ensure that your customers read the message and don&#8217;t get distracted by other notifications on their phone screens.<\/span><\/p>\n<ol start=\"4\">\n<li><strong> Send text notifications to customers at a certain time of the day, week, or month<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It&#8217;s no surprise that people respond differently depending on the time of day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to send a different message at different times of the day because different people in your audience will be more receptive at certain times.<\/span><\/p>\n<ol start=\"5\">\n<li><strong> Use templates and SMS message format<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">How can we avoid typing the same thing? For many people, one of the most tedious parts of writing is having to recreate the same thing over and over again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, there are templates that can be used to avoid having to retype something when it&#8217;s needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, there is a template for blog post introductions, which can be used every time a new post needs to be created.<\/span><\/p>\n<ol start=\"6\">\n<li><strong> Use the right frequency and words<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Make sure that the content in your message is relevant and timely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important for marketing teams to understand what their audience wants and needs. This can be done through various user research techniques like surveys, focus groups, and interviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If done correctly, marketers can tailor the content of their message to create a better customer experience.<\/span><\/p>\n<ol start=\"7\">\n<li><strong> Create a list of all the contacts you need to reach out to<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Create a list of contacts or subscribers who have opted-in to receive messages from you. This will help you send out personalized messages at scale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just use the <a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\">SMS blast software<\/a> to blast a huge amount of SMS immediately with just a click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data sources can be the contacts in your CRM, or if you are building a marketing automation platform, you can start with the list of contacts that have opted-in to receive messages.<\/span><\/p>\n<ol start=\"8\">\n<li><strong> Keep track of the response rates for each message you send<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Generate reports of SMS campaigns to monitor your messaging performance. Tracking the response rates for each message you send is an important way to improve your marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.surveymonkey.com\/market-research\/solutions\/audience-panel\/\" target=\"_blank\" rel=\"noopener\">SurveyMonkey Audience<\/a> lets you do this by providing detailed data on the recipients and content of every message that goes out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tools like these, it&#8217;s easy to see which messages are more effective than others and analyze the demographics of your audience.<\/span><\/p>\n<ol start=\"9\">\n<li><strong> Include an incentive with your bulk SMS campaigns, such as promotions or discounts, to make them more appealing to customers.\u00a0<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After sending a campaign, track the response and then follow up with customers who didn\u2019t respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A missed call will help you keep your customer relationships fresh. Use promotional material, such as t-shirts, coffee mugs, and pins for giveaways during events to increase brand recognition.<\/span><\/p>\n<ol start=\"10\">\n<li><strong> Right target audience<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Make sure that you are sending the right type of text messaging content to the right audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content needs to be diverse- Your content should be in a constant state of evolution<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content needs to be open to people who are interested and the message needs to be tailored for different times of the day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People will be more likely to share your content if it makes them laugh, helps them solve a problem or gives them a solution to their problem.<\/span><\/p>\n<ol start=\"11\">\n<li><strong> Follow up with potential customers\u00a0<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Last but not least, one of the best ways to increase sales is by following up with potential customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulk SMS can be an effective way to keep in touch with your customer base and remind them about your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also provides you with a way to stay on their radar and reach out when they may need your product\/service.<\/span><\/p>\n<h2><b>In Closing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Today, many companies in Singapore use bulk SMS services to boost their marketing and grow their business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, it\u2019s best to pick a reliable SMS service provider that makes it simple for you to send personalized SMS to your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Exabytes Bulk SMS Marketing enables companies to reach their clients promptly and efficiently, no matter where they are.\u00a0<\/span><\/p>\n<h3><strong>Exabytes Success Cases<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It also comes with <\/span>proven success cases<span style=\"font-weight: 400;\">: Users of <\/span><a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Exabytes Bulk SMS Marketing<\/span><\/a><span style=\"font-weight: 400;\"> have enjoyed up to 98 per cent SMS open rates and a 112.6 per cent boost in conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kickstart your 14-day trial with <\/span><b>FREE CREDITS<\/b><span style=\"font-weight: 400;\"> right away to increase sales!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.exabytes.sg\/online-marketing\/bulk-sms-marketing\" target=\"_blank\" rel=\"noopener\"><span class=\"td_btn td_btn_md td_default_btn\">Bulk SMS 14-day trial with free credits<\/span><\/a><\/p>\n<p>Related articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.exabytes.sg\/blog\/customer-communication-tools-for-businesses\/\" target=\"_blank\" rel=\"noopener\">6 Best Customer Communication Tools for Businesses<\/a><\/li>\n<li><a href=\"https:\/\/www.exabytes.sg\/blog\/start-automation-rid-off-tedious-tasks\/\" target=\"_blank\" rel=\"noopener\">Start Automation to Rid Off Tedious Tasks You Dislike<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Is Bulk SMS? I&#8217;ve been researching bulk SMS or burst SMS for a while now and have finally found the best basic information to share. Bulk SMS is the process of sending one or more text messages to a group of people. As of 2022, there were 8.7 million mobile connections in Singapore. (Data [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":23453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[318],"tags":[520,519],"class_list":{"0":"post-23409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-bulk-sms","9":"tag-sms-marketing"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2022\/07\/Bulk-SMS-Guideliness.jpg?fit=1200%2C628&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbHhPQ-65z","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/23409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/comments?post=23409"}],"version-history":[{"count":8,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/23409\/revisions"}],"predecessor-version":[{"id":23643,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/23409\/revisions\/23643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media\/23453"}],"wp:attachment":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media?parent=23409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/categories?post=23409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/tags?post=23409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}