![\"7](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/1200X628-sg2021-7wayswebsite.jpeg?resize=696%2C364&ssl=1\")
<\/p>\n<\/p>\n
A great website design can have a huge impact on how many sales a business makes. This means that tweaking your website design<\/a> in the right way can greatly reduce the number of people who leave your site without making a purchase.<\/span><\/p>\n So, in this guide, we are going to look at 7 tips for improving your website design. Take these tips on board if you\u2019re looking to <\/span>reduce your site\u2019s bounce rate<\/a><\/span> and improve your bottom line!<\/span><\/p>\n If prospective customers have a question or concern, they\u2019ll want to get in touch. And if it\u2019s difficult to do this, they\u2019re likely to leave without buying anything. <\/span><\/p>\n If you don\u2019t want that to happen, you\u2019ll need to use various <\/span>customer communication tools<\/span><\/a> that can help you connect with your audience.\u00a0\u00a0<\/span><\/p>\n You could create a business email address<\/a> that\u2019s dedicated to resolving customer queries or a phone number for taking customer calls. You can also install a live messaging feature so people will have access to a representative of the company in real-time.\u00a0<\/span><\/p>\n To ensure that your prospects are aware of these contact options, you\u2019ll need to make them very visible when designing your website. You can do this by using eye-catching and bright colors for your contact buttons so people don\u2019t miss them while scrolling through your site. <\/span><\/p>\n You could also design a separate webpage and then include all the available phone numbers, email addresses, or contact forms that can make it easy for customers to reach you.\u00a0<\/span><\/p>\n Another tip is to use contact icons that people are familiar with when designing your website, so a phone icon or a question mark would work well for when people are looking for help. Most people associate those elements with making inquiries or asking questions.\u00a0<\/span><\/p>\n A call-to-action<\/strong> (CTA) is a prompt that tells people what to do on a website. It helps to boost conversions because it guides people towards taking the required action that will move them through your sales funnel and turn them into customers.<\/span><\/p>\n Sometimes, it is appropriate to have multiple calls-to-action on one webpage, as website visitors might be at different stages in their buying journey. <\/span><\/p>\n Some might be on your website for the first time and others might be looking for more information that will influence their decision to buy from you. <\/span><\/p>\n So it will be beneficial to create several calls-to-action that can speak to people regardless of their stage in the buying process.\u00a0<\/span><\/p>\n To give you some inspiration, let\u2019s take a look at a company that always does a great job of making its CTAs stand out.\u00a0<\/span><\/p>\n Slack <\/span><\/a>is a communications platform that makes it easier for businesses to share information with individuals and as a team. On their homepage, they have 2 CTAs \u2014\u201dtalk to us\u201d and \u201ctry for free\u201d. <\/span><\/p>\n These are boldly highlighted and their white buttons perfectly contrast against the dark purple background so they are immediately noticeable to visitors who land on the page.\u00a0<\/span><\/p>\n The CTAs also speak to people in different stages of their buying journey \u2014 those who are ready to try the tool and others who need more information. <\/span><\/p>\n These CTAs are a great asset to the website in that they will encourage more sign-ups and then more sales.\u00a0<\/span><\/p>\n If you want to replicate this for your brand, try to plan the color scheme of your website in a way that makes sure your CTAs won’t go unnoticed. And ensure they\u2019re in a prominent spot, like next to your navigation menu or above the fold on your service pages.\u00a0<\/span><\/p>\n Another great way to <\/span>increase revenue for your business<\/span><\/a> is by displaying social proof on your website, so you\u2019ll need to take this into account when designing it.\u00a0<\/span><\/p>\n Prospective customers tend to pay more attention to word-of-mouth recommendations over other forms of marketing. <\/span><\/p>\n So, when designing your website, you should always dedicate space to displaying positive social proof. This could include customer reviews and testimonials, media mentions, and awards and accolades.<\/span><\/p>\n The best approach is going to depend on what kind of business you run, what your audience typically cares the most about, and what kinds of assets you have at your disposal. <\/span><\/p>\n To help you work out what kinds of social proof you should be incorporating into your website design, here are some examples of how different companies have decided to do it.<\/span><\/p>\n For instance, <\/span>Excel Builders<\/span><\/a> is a construction company that helps to build impressive homes and commercial buildings.\u00a0<\/span><\/p>\n On their homepage, they\u2019ve created a section that shows off some of the notable news sites and online magazines they\u2019ve received mentions from. <\/span><\/p>\n They include the logos of sites like Forbes and The Huffington Post so website visitors can see that the company has some very famous fans.\u00a0<\/span><\/p>\n This is a great way for the company to show that they have authority in their industry and it can encourage more sales from prospective customers. <\/span><\/p>\n So, if your business has been featured on the likes of these websites, consider whether you should include these mentions in your website design \u2014 it could lead to plenty more sales.\u00a0<\/span><\/p>\n On the other hand, <\/span>Chaikin LaPenna<\/span> is a law firm that specialises in a variety of different practice areas. And, they\u2019ve decided that their prospective clients will be interested in what kinds of awards and recognition they\u2019ve received from industry bodies. <\/span><\/p>\n As a result, they\u2019ve added an awards section to their homepage, where they highlight the fact that the company has been recognised by the New York Post, Super Lawyers, America\u2019s Institute of Personal Injury Attorneys, and more.<\/span><\/p>\n This is a great approach for businesses in more serious fields, like law, accounting, and healthcare. Customers looking to work with companies in these areas will need a lot of information and reassurance to help them make their decision. <\/span><\/p>\n And, creating a section on your website that showcases all of the awards and accolades you\u2019ve amassed can do wonders for earning your prospective customers\u2019 trust.<\/span><\/p>\n So, if you run a service-based business like this, going down a similar route could be very fruitful and lead to a lot more sales.<\/span><\/p>\n Adding a customer testimonials section to your website design could also be a great idea. This is the route Hclinical has decided to take. They specialize in helping companies to conduct clinical trials.<\/span><\/p>\n For instance, on their <\/span>clinical trials project management<\/span> web page, they\u2019ve shared a written review from someone they\u2019ve previously worked with. <\/span><\/p>\n This testimonial shows how pleased the customer is to be working with Hclinical and it\u2019s a great way to motivate other prospective clients into contacting the company to take on clinical trials\u2014 thus leading to more sales.<\/span><\/p>\n This approach can work for just about any business as people are always looking for assurance that the company they are about to do business with has provided great a great experience for previous customers. <\/span><\/p>\n So if you have reviews like this, it\u2019s time to bring them out to display on your website as they can be a powerful driving force for getting new customers.\u00a0<\/span><\/p>\n And, lastly, let\u2019s take a look at how SocialPilot has chosen to include reviews in their content. <\/span><\/p>\n For instance, in their round-up of the <\/span>best tools for Twitter marketing in 2021<\/span><\/a>, they\u2019ve included star ratings and written testimonials that existing customers have provided for the company after using their platform.\u00a0<\/span><\/p>\n SocialPilot’s website design allows them to add reviews into relevant pieces of content like this blog post and that\u2019s great because it gives people a chance to see these testimonials whilst reading about the features and benefits of each tool.\u00a0\u00a0<\/span><\/p>\n This is a prime example of how useful star ratings can be for customers who want to make a decision between several similar product options. <\/span><\/p>\n It\u2019s really helpful because it gives prospective clients a chance to see what customers think of your business before they\u2019ve even seen your service page.\u00a0<\/span><\/p>\n Incorporating reviews into your content like this can provide plenty of context and lead the right people to your site and through your sales funnel. <\/span><\/p>\n So, when designing your knowledge base or blog, consider adding the option to include reviews of your products to replicate this.\u00a0<\/span><\/p>\n Most people won\u2019t spend a lot of time on your website, so it\u2019s important that you keep all of the most important information above the fold if you want to <\/span>reduce your bounce rate<\/span><\/a>. <\/span><\/p>\n And, by \u201cabove the fold,\u201d we mean at the upper part of your web page where people can see information without having to scroll down the page.<\/span><\/p>\n When choosing which information should be above the fold, try placing emphasis on your unique selling points (USPs,) the benefits of your products or services, and any information on how people can learn more about your company.<\/span><\/p>\n To give you an idea of what we mean, let\u2019s take a look at a web page that includes all of the most important information above the fold. <\/span><\/p>\n This should give you plenty of inspiration for when it comes to designing your own website.\u00a0<\/span><\/p>\n Loganix try to practice what they preach by keeping the main information above the fold. For instance, on their web page for <\/span>local citation building<\/span><\/a>, you can see that they highlight the benefits and turnaround time before mentioning how the service works or the price. <\/span><\/p>\n This lets you know that you can get high-quality citations in less than 5 days, which should catch the attention of most website visitors without them needing to scroll down. <\/span><\/p>\n This will go a long way towards keeping people\u2019s attention and encouraging them to convert.<\/span><\/p>\n If you also want to arrest your readers\u2019 attention immediately after they land on your site, make sure you identify the benefits that your company can provide to customers and crunch them down into 1-2 brief sentences. <\/span><\/p>\n You can put this front and center on your webpage so prospective customers don\u2019t need to go too far on the page before discovering what you can do for them. This should be enough to encourage them to read on and eventually spend their money with you.<\/span><\/p>\n Manage your website design with high-quality images is very important, as it will give off a great first impression to customers, which can lead to a boost in sales for your business.\u00a0<\/span><\/p>\n To ensure you get your customers excited, try to use images that show people like them using your products or services, <\/span>killer product photos<\/span><\/a> that demonstrate the best features of your items, and images that humanize your business so people feel a connection with it.<\/span><\/p>\n And when you\u2019re including these into your web design<\/a>, make sure you look out for the ones that need to be cropped or resized to fit into the overall look of your website.\u00a0<\/span><\/p>\n Here are some examples of websites that use imagery well so you can get some inspiration:<\/span><\/p>\n For instance, American International University (AIU) does a great job of using high-quality imagery to get prospective students excited and encourage them to learn more about the <\/span>academic programs<\/span><\/a> at the university.\u00a0<\/span><\/p>\n They use different photos to show current students in various departments and this allows prospective students to get an idea of what life would be like if they were to enrol in AIU.\u00a0<\/span><\/p>\n These images can build up interest in future students and spark a website visitor\u2019s imagination so they start thinking of what their life could be like at the university. And this would lead to more enrolments for the school.\u00a0<\/span><\/p>\n A similar approach can also be used by product-based companies. For example, Stryker T-Tops uses aspirational and powerful imagery on its <\/span>boat t-tops and accessories<\/span><\/a> page.\u00a0<\/span><\/p>\n You can see that they really know how to take high-quality images of their products. The images display their leaning posts, rod holders, and boat t-tops in action and they do a great job of inspiring people to buy these products. <\/span><\/p>\n They show exactly what the business is about and can even help people get excited about investing in the company\u2019s equipment.<\/span><\/p>\n One thing that you can take away from these examples is that you need to invest in professional and high-quality images if you want to show people what your brand is all about. And this isn\u2019t limited to businesses with physical products alone. <\/span><\/p>\n If you provide software or services, you can also create product demonstrations or tutorials to show your audience how you can help them. It\u2019s all about getting people excited.\u00a0\u00a0<\/span><\/p>\n You never know where a customer could be browsing from so you need to create <\/span>mobile-friendly or mobile responsive sites<\/span><\/a> to ensure that your website design will look great on any device. If you can\u2019t guarantee this, you could miss out on a lot of customers.<\/span><\/p>\n There\u2019s also the issue of Google\u2019s Mobile-First Index, which gives priority to sites with a mobile version. So, not having a responsive design could actually affect your site\u2019s indexing and rankings on search engines.\u00a0<\/span><\/p>\n When creating a website with a responsive design, you want to make sure that you keep your website design as simple as possible. <\/span><\/p>\n You have to remember that some people will be browsing your site using mobile devices so creating complex designs and elements is going to create a bad experience for them. <\/span><\/p>\n If you want to read more about practical tips you can use to <\/span>make a mobile-friendly website<\/span>, Exabytes has this great piece on doing just that.\u00a0<\/span><\/p>\n One of the <\/span>key success factors for a business website<\/span><\/a> that can improve your SEO<\/a> and boost conversions is ensuring that your site provides a positive user experience (UX). <\/span><\/p>\n And one effective way to do this is by creating a clean and effective navigation.<\/span><\/p>\n If people can\u2019t find what they want on your site, they won\u2019t stick around, and this will signal to search engines that your site provides a poor UX. Plus, it can lead to you missing out on sales.<\/span><\/p>\n To create a good site navigation, you need to plan out the categories and subcategories your website will be divided into and then create these divisions effectively so people don\u2019t get confused when browsing your site. <\/span><\/p>\n You can write out your site structure on a whiteboard or arrange it on an excel spreadsheet just so you can visualise it properly.\u00a0<\/span><\/p>\n When planning your site hierarchy, try not to let your main categories exceed seven and make sure the sub-categories underneath really relate to them. This will help people and search engines to find information much more quickly and easily.<\/span><\/p>\n Also, try to use intuitive navigation principles that people are already familiar with. For instance, most internet users will expect the menu to be at the left or right-hand top corner of a website so they\u2019ll naturally look there for direction. <\/span><\/p>\n Also, it\u2019s common practice to place links to a website\u2019s main pages in the footer so people will expect that as well. <\/span><\/p>\n Designing your site with these tips in mind can make life much easier for your website visitors and give them a great UX experience, leading to more sales for your business.\u00a0<\/span><\/p>\n There are so many ways you can improve your website design to boost your sales and it can get overwhelming sometimes. But there\u2019s no need to panic. <\/span><\/p>\n Simply start with tips like making sure your CTAs are bright and bold, displaying social proof, and using high-quality imagery. <\/span><\/p>\n Then you\u2019ll be able to work your way up to implementing all these design tips so you can increase sales for your business.\u00a0<\/span><\/p>\n And, if you would prefer to outsource your website design, you can always use the services of a <\/span>professional website design service<\/a><\/span> like Exabytes. They specialise in designing responsive, custom-made, and affordable websites you and your customers will love.<\/span><\/p>\n1. Ensure Your Website Design Makes It Easy to Contact You<\/strong><\/h2>\n
2. Make Sure All of Your Calls-to-Action are Bright and Bold<\/strong><\/h2>\n
![\"slack](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/slack.png?resize=696%2C319&ssl=1\")
<\/p>\n3. Always Dedicate Space to Positive Social Proof\u00a0<\/strong><\/h2>\n
![\"excelbuilders.com](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/ExcelBuilders.png?resize=696%2C336&ssl=1\")
<\/p>\n![\"Awards](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/ExcelBuilder-Awards.png?resize=512%2C247&ssl=1\")
<\/p>\n![\"Hclinical](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/HClinical.png?resize=696%2C327&ssl=1\")
<\/p>\n![\"Social](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/Hclinical-review.png?resize=512%2C244&ssl=1\")
<\/p>\n4. Jump Into the Most Important Information Above the Fold<\/strong><\/h2>\n
![\"loganix\"](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/Loganix.png?resize=512%2C239&ssl=1\")
<\/p>\n5. Use High-Quality Imagery That Shows What Your Business is About<\/strong><\/h2>\n
![\"American](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/AIU.png?resize=696%2C338&ssl=1\")
<\/p>\n![\"Stryker](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/07\/boat.png?resize=696%2C329&ssl=1\")
<\/p>\n6. Make Your Website Design Responsive\u00a0<\/strong><\/h2>\n
7. Focus On Creating an Effective and Intuitive Navigation<\/strong><\/h2>\n
Summary<\/strong><\/h3>\n