![\"Si6-Steps-to-Kickstart-a-Google-Search-Ads-Campaign\"](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/03\/1200X628-sg2021-googlesearchads.jpg?resize=696%2C364&ssl=1\")
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Google Search Ads<\/a> is definitely an effective advertising platform for businesses, especially established ones.<\/p>\n Run your campaigns using the right strategy and techniques, and your business will reap the benefits from this powerful advertising platform.<\/p>\n On the contrary, running it the wrong way can result in very little or no return. By the way, did you know for Google ads, a high budget doesn\u2019t automatically mean better results?<\/p>\n In this post, we have a sifu from Exabytes to tell you the secrets of running a successful Google ads campaign<\/a>.<\/p>\n Exabytes was established 21 years ago as a 100% online company.<\/p>\n Over the years, we have learned the right technique through hands-on learning, trial and error, and more. We\u2019re ready to share the tips and tricks. Read on to find out!<\/p>\n Setting goals is essential before embarking on any type of digital marketing campaign. The same is true for your Google Ads campaign.<\/p>\n If you are going to run PPC ads, you must set attainable goals for those ads<\/strong>.<\/p>\n Ask yourself the questions, \u201cWhat do I want to achieve with my ad campaigns?<\/strong>\u201d<\/p>\n For example, you may want to generate more leads and increase conversions for your online store.<\/p>\n There are all different types of goals you can set and achieve with a PPC campaign.<\/p>\n What is your campaign goal: Increase brand awareness<\/strong>, generate more leads<\/strong>, get more sales<\/strong>, or something else?<\/p>\n Your target audience is one of the most important elements to determine when you kick start a Google Search Ads campaign.<\/p>\n Your google advertisement should be designed to appeal to your target audience<\/strong>, so you must determine who that is first.<\/p>\n To figure out who your target audience is, think about your ideal customer<\/strong>.<\/p>\n Many businesses create personas that represent various types of people in their target audience. They use these personas to create campaigns that target specific demographics.<\/p>\n If you have installed Google Analytics<\/a> on your website, you can analyse the data from there and find the customer groups that interact with your website or purchase products from you.<\/p>\n When you correctly determine your target audience, you can create better Google Search Ads campaigns than your competitors.<\/p>\n Use Google Keyword Planner<\/a> or one of the many other available tools for your keyword research.<\/p>\n Find the keywords or search queries most people search for<\/strong>. Finding the right keywords for your campaign is key to success in PPC advertising.<\/p>\n Start by focusing on long-tail keywords<\/strong>. People usually search for phrases to solve their issues and enquiries. Long-tail keywords have more than three words.<\/p>\n They will generate more traffic for your campaign because they are more specific and are more likely to generate quality leads who want the most relevant results.<\/p>\n Read more: 9 Best Keyword Research Tools for SEO in 2021<\/a><\/p>\n You\u2019ve finished your detailed keyword research and are now ready to integrate your keywords into your ad copy.<\/strong><\/p>\n Make sure your copy is attractive<\/strong> and blends with your keywords. Don\u2019t keep repeating the same keywords where it doesn\u2019t make sense at all.<\/p>\n Next, you need to tell your audience what step to take next. Add a call to action (CTA)<\/strong> to your ad to guide them to take action and convert.<\/p>\n For example, let\u2019s say that you want them to visit your website and purchase your product. The CTA could be \u2018Sign Up Now<\/strong>\u2019 or \u2018Get It Today<\/strong>\u201d.<\/p>\n Creative ad copy will result in a high chance of your audience performing the desired action.<\/p>\n Slowly, your costs will be lower, and your impressions will be higher. Always use creativity in your ad copy and blend in your focused keywords.<\/p>\n When creating an ad campaign, you need to set a budget. Your budget will determine how long your campaign runs<\/strong> and how many leads you can obtain<\/strong>.<\/p>\n One of the best things about Google Search Ads is you don\u2019t need to have a certain budget to run a campaign.<\/p>\n You can run a campaign for $100 or $10,000, making it easy to control your finances.<\/p>\n Set your maximum bid for the ad campaigns<\/strong> so that Google knows how much you can spend.<\/p>\n Your maximum bid is the amount you are willing to spend for each click on your Google ads. It is a changeable amount that you can alter at any time.<\/p>\n One thing you have to remember is that a high budget doesn\u2019t automatically mean better results.<\/p>\n Always monitor the ad\u2019s performance<\/strong> and optimise your ad copy<\/strong> based on the trends.<\/p>\n As I mentioned earlier, monitoring and optimising your ads<\/strong> is essential to create better results cost-effectively.<\/p>\n A\/B testing<\/strong> is the best tactic to test out which ad copy or campaign works best for achieving your goals.<\/p>\n Prepare a different set of google ads settings, copy and keywords for your campaign. Be aware that what you think might not always be the same as what your audience thinks.<\/p>\n Keep trying with different ad copy to find out which is the best to convert your audience to customers.<\/p>\n In addition, Ad Optimisation helps you find out and understand what your customers are looking for. You can see how your competitors approach their customers in Google Ads Manager.<\/p>\n So have you learnt anything useful from this post?<\/p>\n We hope you did. If you catch no ball, or simply don\u2019t have time to run your own Google Search Ads Campaigns, fret not, Exabytes offers fully managed Digital Marketing Services<\/a> including Google Ads services<\/a> and Search Engine Optimization strategy<\/a>.<\/p>\n You focus on your core business, we provide a tailored strategy and execution for your Digital Marketing.<\/p>\n Don\u2019t be shy, get in touch with us<\/a>. Consultation is free.<\/p>\n Related articles:<\/p>\n Introduce ABCD rule to make the best Youtube Ads<\/a><\/p>\nSet Your Campaign Goal<\/strong><\/h2>\n
Identify Your Target Audience<\/strong><\/h2>\n
Conduct Keyword Research<\/strong><\/h2>\n
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Create Effective Ads<\/strong><\/h2>\n
Set Your Ad Budget<\/strong><\/h2>\n
Monitor and Optimise Your Ads<\/strong><\/h2>\n
The Bottom Line<\/strong><\/h2>\n