{"id":19571,"date":"2021-02-11T09:30:33","date_gmt":"2021-02-11T01:30:33","guid":{"rendered":"https:\/\/www.exabytes.sg\/blog\/?p=19571"},"modified":"2022-02-18T13:09:17","modified_gmt":"2022-02-18T05:09:17","slug":"success-stories-osk-property","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/success-stories-osk-property\/","title":{"rendered":"Success Stories (MY edition #3): OSK Property"},"content":{"rendered":"

\"Success<\/p>\n

The success story of OSK Property is indeed, an inspiration too many. Shifting from a traditional business model to the online model, the company took baby steps to achieve what it is today.<\/p>\n

Exabytes is proud to be part of the Digitization journey of OSK Property.<\/p>\n

The Cost Efficiency Between Offline And Online Marketing<\/strong><\/h2>\n

About OSK Property<\/strong><\/h3>\n

OSK Property<\/a> develops residential, township and commercial projects, mainly located in strategic growth areas in Malaysia.<\/p>\n

We currently have more than 55 projects in development, and our development and investment presence spans across Peninsular Malaysia.<\/p>\n

We are also growing our overseas presence with our development project in Melbourne, Australia.<\/p>\n

\"OSK<\/p>\n

The Challenges<\/strong><\/h2>\n

The biggest challenge, of course, would be the cost that we\u2019ve always invested in offline marketing; also, the reach to potential customers was very limited.<\/p>\n

We used to invest in a lot of costly offline advertising, such as billboards, digital billboards, press ads, radio ads, roadshow, etc.<\/p>\n

All of these offline marketing activities can only occur within the development\u2019s local vicinity and this has narrowed our reach to more potential customers, like out-of-state and overseas customers.<\/p>\n

How has Exabytes impacted OSK Property?<\/strong><\/h3>\n

The two biggest benefits after we engaged Exabytes to run our digital marketing campaigns was the cost efficiency and the effectiveness of campaign results.<\/p>\n

As compared to offline marketing, we\u2019re able to control our budget spent on every digital ad; for example, we\u2019re able to set the target audiences to be more specific.<\/p>\n

We\u2019re also able to track the effectiveness of the campaign results o<\/strong>n a timely basis, such as running an A\/B ad test<\/strong> and optimizing the best outcome<\/strong>.<\/p>\n

This helps to define the ROI of every single dollar we spend on each campaign, and I would say currently about 50% of the pool of revenues are contributed by online marketing<\/strong>.<\/p>\n

Would you recommend Exabytes?<\/strong><\/h3>\n

Since 2018, Exabytes<\/a> has been a very good partner for us. Exabytes has always been able to deliver all the KPI we set for them, even though sometimes we have a limited budget, and they\u2019re able to deliver the performance as well.<\/p>\n

We\u2019re also able to plan all our marketing activities more efficiently with the help of Exabytes, and we get to understand more about digital marketing<\/a>.<\/p>\n

Additionally, with the monthly report from Exabytes, we can actually plan more in-depth marketing strategies.<\/p>\n

We hope the success story of OSK Property can be an inspiration to you.
\nGrow your business online with Exabytes!<\/p>\n","protected":false},"excerpt":{"rendered":"

50% Growth in Revenue Contributed by Online Marketing. Explore how Exabytes help OSK Property achieves its KPI thru online marketing campaigns.<\/p>\n","protected":false},"author":21,"featured_media":19581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[278],"tags":[328,330,331,323,329,322,327],"class_list":{"0":"post-19571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-stories","8":"tag-digital-marketing","9":"tag-digitalise-your-business","10":"tag-exabytes-customer","11":"tag-facebook-ads","12":"tag-go-digital","13":"tag-google-ads","14":"tag-osk-property"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2021\/02\/1200X628-my2021-osk-property-feb.jpg?fit=1200%2C628&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbHhPQ-55F","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/19571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/comments?post=19571"}],"version-history":[{"count":11,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/19571\/revisions"}],"predecessor-version":[{"id":22254,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/19571\/revisions\/22254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media\/19581"}],"wp:attachment":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media?parent=19571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/categories?post=19571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/tags?post=19571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}