{"id":19208,"date":"2020-12-17T14:26:29","date_gmt":"2020-12-17T06:26:29","guid":{"rendered":"https:\/\/www.exabytes.sg\/blog\/?p=19208"},"modified":"2022-02-15T18:25:40","modified_gmt":"2022-02-15T10:25:40","slug":"outbound-vs-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.exabytes.sg\/blog\/outbound-vs-inbound-marketing\/","title":{"rendered":"Outbound Marketing vs Inbound Marketing"},"content":{"rendered":"

Difference Between Outbound Vs Inbound Marketing<\/strong><\/h2>\n

When planning a digital marketing<\/a> strategy, we often come across terms like \u2018outbound marketing\u2019 & ‘inbound marketing’. So what are they?\u00a0<\/span><\/em><\/p>\n

What is Outbound Marketing?<\/b><\/h4>\n

Outbound marketing can be described as \u201cpush\u201d or \u201cinterruption\u201d marketing which uses the sales technique of pushing out a message to a large number of people in an effort to make a sale.<\/span><\/p>\n

Print advertisements, TV, radio, cold calling, direct mails and mass emails are considered Outbound Marketing. It\u2019s a one-way conversation that typically focuses on the product and the reasons why the audience should buy it. <\/span><\/p>\n

Outbound marketing is a marketing strategy used by most businesses.<\/span><\/p>\n

What is Inbound Marketing?<\/b><\/h4>\n

While outbound marketing \u2018pushes\u2019 messages to a wide audience, inbound marketing does the opposite, hence it is also called \u2018magnetic\u2019 marketing. <\/span><\/p>\n

Inbound marketing is a subtle, less salesy way to attract potential customers by providing them with relevant and useful information until they become customers and advocates.<\/span><\/p>\n

Examples of inbound marketing include blogging, content marketing, lead nurturing, marketing automation and social media.<\/span><\/p>\n

Outbound Vs Inbound Marketing: Which is Better?<\/b><\/h4>\n

It all depends on the situation and the strategy you adopt. Instead of asking which is better, why not combine both?<\/span><\/p>\n

Use outbound marketing to build awareness and brand exposure, reach potential clients and obtain short-term results. At the same time, use inbound marketing to achieve long-term results.\u00a0\u00a0<\/span><\/p>\n

Keen to learn more? Join our upcoming <\/span> to learn the basics, and find out how you can leverage <\/span>The Power of Inbound Marketing to Drive Sales!<\/b><\/p>\n

<\/a><\/p>\n

Join along with us we have Marcus Ho, Managing Director of Brew Interactive & Aaron Goh, Managing Director of LaunchPad. They will explain the what, why and how of Inbound Marketing in this panel.<\/p>\n

Register Now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When planning a digital marketing strategy, we often come across terms like \u2018outbound marketing\u2019 & ‘inbound marketing’. So what are they?\u00a0 Find out more.<\/p>\n","protected":false},"author":16,"featured_media":19215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-19208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-exabytes-events"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2020\/12\/1200x28-edd2020-inboundmarketing-final2.jpg?fit=1200%2C628&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbHhPQ-4ZO","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/19208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/comments?post=19208"}],"version-history":[{"count":13,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/19208\/revisions"}],"predecessor-version":[{"id":22187,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/posts\/19208\/revisions\/22187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media\/19215"}],"wp:attachment":[{"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/media?parent=19208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/categories?post=19208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exabytes.sg\/blog\/wp-json\/wp\/v2\/tags?post=19208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}