![\"\"](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/1200x628-plesk-blogbanner-partnerday.png?resize=696%2C364&ssl=1\")
<\/p>\nHere’s some valuable insights of what we’ve learnt.<\/p>\n
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Besides of being a reputable and reliable hosting provider in Singapore, we are also social media and technology enthusiasts, who enjoy keeping ourselves updated, networking and connecting with like-minded people within the same industry.<\/p>\n
Opening speech by Plesk CTO \u2013 Jan L\u00f6ffler<\/strong>. He started the introduction using an interesting Star Wars storytelling method together with some web statistics indicating the current number of websites in the world.<\/p>\n Wonder how the Star Wars storytelling method work? Jan presented the size of each hosting company in the world using the size of the stars. Next came the most important statistics to all web hosts \u2013 34.6%<\/strong> of the world\u2019s websites<\/strong> are built using WordPress<\/strong>!<\/p>\n Finally, Jan officially introduced the newly launched Plesk Obsidian<\/strong> to us. According to Jan, the new Plesk Obsidian is built with better security, more reliable back-end, and much more convenient to use.<\/p>\n Key takeaways:<\/strong><\/p>\n The new Plesk Obsidian is built with better security, more reliable backend, and much more convenient to use.<\/p>\n Andrey Kugaevsky<\/strong> is a Senior Program Manager at Plesk for more than 14 years. He is also the product owner and the main driving force behind the popular Plesk WordPress Toolkit. Andrey builds better UX and human-friendly software based on user feedback, which drives the decision of whether which feature is staying or leaving the Plesk. Plesk WordPress Toolkit is a Fast, Smart, and Secure tool for your WordPress Management.<\/p>\n Some brand new functions were also introduced \u2013 Plesk Remote Management and Standalone WordPress Toolkit.<\/p>\n Key takeaways:<\/strong><\/p>\n Improvement should always based on customer feedback. Plesk WordPress Toolkit can help greatly in WordPress Management<\/a>.<\/p>\n Vickson Tan<\/strong> is an experienced graphic-web designer and a passionate digital marketing strategist. With Plesk, it really helps business owners to properly set up and manage websites, backed by attractive design and enhanced user experience. It gives you insight of your website security, SSL, firewall and many more.<\/p>\n According to Vickson, from a web professional\u2019s perspective, Plesk is doing a good job when it comes to his favorite features and functionalities. He shared his insight on how Obsidian reduces complexity and impacts user experience, and how he adored the chance of bringing service providers\/web hosts and end users together through this event.<\/p>\n Key takeaways:<\/strong><\/p>\n Plesk helps business owners to properly set up and manage websites, backed by attractive design and enhanced user experience.<\/p>\n Liew Cheon Fong<\/strong> is now a WordPress consultant from Malaysia, after full-time tech blogging for over a decade. He is also very active in the WordPress community.<\/p>\n Web hosting and bloggers aren\u2019t always best friends. According to Liew, bloggers want the best infrastructure for their blog, and when a lot of hosting companies out there are offering hosting for less than the cost of a cup of coffee, the nightmare starts for some of the bloggers. Liew added that this might happen when a blog starts to grow its website traffic and hits the bandwidth or disk space limitation easily. Moreover, he also shared that many WordPress bloggers are worried about having their blog updated, which can cause failure on certain functions of the website.<\/p>\n Key takeaways:<\/strong><\/p>\n Go for cloud for your traffic and business to grow seamlessly.<\/p>\n Sam Suresh<\/strong> is the founder of MU DOT MY PLT<\/strong>, a tech development & training company based in Kuala Lumpur. Sam also contributes to WordPress as a Global Community Team member.<\/p>\n He shared about challenges faced by WordPress<\/a> <\/strong>users when it comes to Web Hosting. Many web hosting companies do not Speak Their Language. 100GB Storages, 1GB RAM \u2014 most new WordPress users have no idea how much storage they need and how many visitors the web hosting service can handle. He hoped web hosting companies will take the initiative to guide and provide more information on this.<\/p>\n Key takeaways:<\/strong><\/p>\n To all the web hosts out there, speak your customers\u2019 language!<\/p>\n Patricia Hillebrand is Director of Global Channels at Plesk<\/a> who is passionate about developing new business opportunities and revenue streams in the cloud.<\/p>\n We all know how to market to Gen X and millennial. These generations spent a lot of money during the golden age of hosting but if we still want to be in business tomorrow, it\u2019s time to start marketing to the next generation.<\/p>\n Gen Z will make up 40% of the world population as of 2020 and represent an enormous buying power. The challenge is that they are the first true digital natives and these young people completely differ from yesterday\u2019s.<\/p>\n There\u2019s no choice but to drop traditional marketing methods if we want them to buy from us.<\/p>\n Key takeaways:<\/strong><\/p>\n It\u2019s time to start marketing to the next generation, Gen Z. Oleg Prosvetov<\/strong> is a technology consultant at Acronis<\/a> recently assigned to APAC region. Before joining the Acronis team, Oleg worked in similar roles in Varonis and Symantec, specialized in Cyber Security solutions.<\/p>\n He shared on how we can automate backing up and recovering services through the integrations with Plesk and also what the new features next on Acronis.<\/p>\n Key takeaways:<\/strong><\/p>\n Through the integrations with Plesk, users can automate backing up and recovering services.<\/p>\n Maik Broemme<\/strong> is Senior Product Manager, Virtuozzo and Virtuozzo Platform. He doesn\u2019t consider himself a real geek despite a strong passion for technology, open source and Linux. Maik has more than 10 years of experience in managing and designing large scale storage and virtualization environments.<\/p>\n He shared on how to leverage on cloud solutions and some real-life use cases on how Virtuozzo Infrastructure will accelerate business growth using cloud instance technology and how it helps to reduce operational cost by using cloud.<\/p>\n Key takeaways:<\/strong><\/p>\n Virtuozzo Infrastructure can accelerate business growth and reduce operational cost using cloud instance technology.<\/p>\n Gavin Gibson<\/strong>, COO and Co-Founder Dreamscape Networks, Singapore Discussion Topic:<\/strong> Technology is radically changing many aspects of our daily life, and in the midst of digitalization transformation, hosting providers are facing fresh challenges to serve generation Z. Just like the Plesk team, it has to develop Obsidian to improve and keep up with the trend. Do you know how many litres of coffee it took to develop Obsidian?<\/p>\n So, what are the fundamental skills to driving different needs and priorities?<\/p>\n How can service providers steadily grow the competitive market and at the same time secure existing core users?<\/p>\n Summary:<\/strong><\/p>\n Understand what your customers are looking for and provide a suitable service to them with support and advice. At the same time, bundle the cloud services to customers as a value addon. It depends on how you position your services to the client and also meeting what they really want from your services.<\/p>\n The most important note to remember from Plesk APAC Partner Day 2019 is that we must be there on the channel that our audience is visiting regularly. Come out with different value proposition\/solutions compared to competitors like Alibaba and AWS cloud.<\/p>\n Keys to selling to Generation Z: fast response time, engage with them more often<\/strong>. Keep it simple as a solution to help them achieve what they desire with your services.<\/p>\n![\"Plesk](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image6.jpg?resize=696%2C522&ssl=1\")
<\/p>\n![\"Andrey](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image10.jpg?resize=696%2C522&ssl=1\")
<\/p>\n2. A look behind the scenes of Plesk Obsidian Development<\/h2>\n
![\"Vickson](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image8.jpg?resize=696%2C522&ssl=1\")
<\/p>\n3. A designer, a web designer, and now Exabytes VP of Marketing<\/h2>\n
![\"Liew](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image1.jpg?resize=696%2C522&ssl=1\")
<\/p>\n4. Bloggers need Managed WordPress Hosting too!<\/h2>\n
![\"Sam](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image2.jpg?resize=696%2C522&ssl=1\")
<\/p>\n5.Speak Their Language<\/h2>\n
![\"Patricia](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image7.jpg?resize=696%2C522&ssl=1\")
<\/h2>\n6.Sell Value-Added Services Rather Than Infrastructure<\/h2>\n
\n\u2013 Take them seriously
\n\u2013 Social media will be your bread and butter
\n\u2013 Mobile marketing should be your primary platform
\n\u2013 Speak their language
\n\u2013 Develop unique products and campaigns
\n\u2013 Entertain first, information second
\n\u2013 Personalize your brand\u2019s vision and mission<\/p>\n![\"Oleg](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image11.jpg?resize=696%2C522&ssl=1\")
<\/p>\n7. Automating Protection and Expanding Business with Acronis<\/h2>\n
![\"Maik](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image3.jpg?resize=696%2C522&ssl=1\")
<\/p>\n8. From Complexity to Simplicity Using Virtuozzo Infrastructure<\/h2>\n
![\"Panel](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image9.jpg?resize=696%2C522&ssl=1\")
<\/p>\n9. Panel Discussion: How Digital Transformation Affects the Hosting Industry<\/h2>\n
\nAndy Saw<\/strong>, COO, Exabytes Networks<\/a>, Singapore
\nManoj Dhanda<\/strong>, CEO and Founder \u2013 MicroHost, India<\/p>\n![\"Plesk](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image12.jpg?resize=696%2C392&ssl=1\")
<\/p>\nSummary: WHY Plesk Obsidian?<\/h2>\n
![\"Goodies](\"https:\/\/i0.wp.com\/www.exabytes.sg\/blog\/wp-content\/uploads\/2019\/11\/image4.jpg?resize=696%2C696&ssl=1\")
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